WeLab Bank - Head of Marketing

WeLab, a leading pan-Asian fintech platform, operates two digital banks (WeLab Bank and Bank Saqu) as well as multiple online financial services in Hong Kong, Mainland China, and Indonesia, with over 70 million individual users and over 700 enterprise customers. WeLab uses game-changing technology to help users access credit, save money, and enjoy their financial journey.

At WeLab, we always put our people first. Embarking on a career with WeLab means being part of the driving force to make financial services accessible for everyone. In our flat and agile organization, you will get all the opportunities to make real impacts and deliver change. Most importantly, while you achieve greatness, we will ensure you have an amazing experience at WeLab!

Our team is energetic and passionate who can deliver and execute, and we are looking for intellectually curious, open-minded, and smart-working individuals who are just as passionate as we are about making financial services enjoyable.

Join us to build a better financial future for everyone! 

About You:

• You're a go-getter with mad juggling skills (or multiple hats) who can thrive in a fast-paced, agile environment
• You enjoy doing purpose-led and meaningful work
• You have a strong thirst for knowledge and are driven to find solutions that don't exist yet
• You are comfortable with ambiguity and extremely resourceful (in your past life, you could've been a detective)
• You always find a way to get things done without sacrificing the quality of your work, integrity, and values
• No task is off limits for you
• You are humble and prioritize the success of the team over your own with an eagerness to help those around you
• You don't shy away from challenges and can bounce back from setbacks

About this Role:

• As Head of Marketing, you will own and lead the end-to-end marketing strategy for WeLab Bank, driving customer acquisition, retention, and lifetime value while elevating our brand as the most trusted and innovative digital bank in Hong Kong
• You will be a visible strategic leader—partnering closely with the C-suite, product, growth, risk, and customer experience teams—to translate business objectives into powerful, data-informed marketing strategies that deliver measurable growth and a best-in-class customer experience
• This is a high-impact role for a creative, resourceful, and commercially minded marketing leader who thrives in a dynamic, high-growth environment and is passionate about building a world-class marketing function from the ground up

What you’ll do and what success looks like in this role

• Own the development and execution of WeLab Bank’s integrated marketing strategy across brand, performance, digital, and customer marketing
• Translate business goals into clear marketing objectives, KPIs, and roadmaps that drive customer growth, engagement, retention, and lifetime value
• Ensure flawless execution of marketing plans while maintaining agility to adapt to market shifts and emerging opportunities
• Conceptualize and lead high-impact, data-driven campaigns across online and offline channels (social, digital, performance, content, events, partnerships, etc.)
• Build compelling narratives and creative assets that differentiate WeLab Bank and resonate with Hong Kong’s diverse customer segments
• Collaborate closely with product, growth, risk, and customer experience teams to uncover customer insights and translate them into marketing and branding strategies for existing and new products
• Play a key role in go-to-market planning for new product launches, feature enhancements, and strategic initiatives
• Identify, establish, and manage new marketing channels and partnership programs (e.g., fintech partnerships, lifestyle ecosystems, co-branded initiatives)
• Work with external stakeholders—including agencies, media partners, influencers, and strategic partners—to amplify reach and achieve business goals
• Develop long-term partnership strategies that drive sustainable growth and brand equity
• Use data, analytics, and customer insights to optimize campaign performance, channel mix, messaging, and creative
• Build marketing analytics capabilities and dashboards to track ROI, customer acquisition cost, retention, and lifetime value
• Build, lead, motivate, and coach a high-performing marketing team with a strong ownership culture
• Manage the marketing budget effectively, ensuring optimal allocation of resources across channels, campaigns, and initiatives
• Stay up to date with emerging marketing trends, technologies, and best practices, and drive innovation and evolution within the marketing function
• Collaborate with cross-functional teams to ensure brand consistency across all touchpoints and drive a cohesive customer experience

What is required and what we’re looking for

• Bachelor's degree with 15+ years of marketing experience, preferably in retail banking
• Proven leadership skills and a track record of success in marketing
• Strong execution skills paired with a sharp analytical mindset and data-driven decision-making
• Familiarity with innovative marketing tools, platforms, and approaches (e.g., marketing automation, CDPs, analytics tools, AI-driven marketing)
• Ability to translate data insights into actionable strategies and clear business impact
• Strong team orientation and collaborative style, with the ability to build trusted relationships with internal and external stakeholders
• Strong presentation skills and the ability to influence senior leadership and cross-functional teams
• Entrepreneurial mindset, comfortable with hands-on involvement
• Fluency in English, Cantonese, and Mandarin (preferred) with excellent written and verbal communication skills

Perks and Benefits to enrich your experience at WeLab:

• Learning and development stipend - we value lifelong learning and believe the best way to invest in our employees is to encourage them to continue to learn
• Wellness and happiness – Numerous activities to let you focus on your physical and mental wellbeing, complemented by happiness dollars (basically, an extra stipend!) to spend on anything that makes you happy. We allow flexible time offs to take care of personal matters and to enjoy time with family and friends
• Comfortable and positive work environment – Open plan office for easy collaboration and social with your colleagues, or branch out into your own thinking pods when needed, with FREE food and drinks for when you want to recharge
• Work smart, play hard – Connect with your colleagues over food and drinks at the stocked pantry, in the spacious social area with board games and a ping pong table, or over activities like hiking, yoga, badminton, etc.
• A big and contagious smile on everyone’s face to make you happier :)

WeLab’s Awards & Recognitions:

• Asia Banking Finance Retail Banking Awards: Virtual Bank of the Year - Hong Kong  
• CNBC Disruptor 50: the only Hong Kong-based company on the list 
• Financial Times Asia-Pacific High-Growth Companies: #2 in ranking  
• The Chinese University of Hong Kong “Corporate Innovation Index”: #1 in ranking 
  

We offer a competitive salary package to the successful candidate. If you are interested in joining this exciting team, please apply with resume via the "Apply" button below.

All information provided by applicants will be used for recruitment purposes only. Information of unsuccessful applicants will be destroyed within 24 months of receipt.