Whoop20d ago

Integrated Marketing Lead

Bostonlead

OtherIntegrated Marketing Lead

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Overview

At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives,

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OtherIntegrated Marketing Lead

At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, delivering personalized insights that drive meaningful behavior change. As WHOOP continues to scale globally, building a distinctive, culturally relevant brand is critical to driving engagement, retention, and long-term growth.

WHOOP is hiring an Integrated Marketing Lead – someone who lives inside the positioning and can protect the integrity of the brand as campaigns move from strategy into execution.

You are the person who translates WHOOP's positioning, member insights, and product priorities into the briefs that set creative work in motion — and you hold that thread from brief through launch. You bring that brand depth to integrated campaign work, ensuring every channel expression is strategically grounded and advances our objectives.

As a partner to Creative, PMM, Marketing Strategy & Ops, and agency relationships, you operate with both strategic clarity and executional accountability.

Define and track brand health metrics in partnership with Analytics, and surface insights to inform future strategy

Be a true steward of the WHOOP brand. Deeply understand the positioning, voice, and identity, and act as the quality layer between strategy and execution across all campaigns and touchpoints

Develop insight-driven creative briefs that translate WHOOP's brand positioning, product priorities, and member insights into clear creative direction with defined objectives, guardrails, and success metrics. Partner with Product Marketing to incorporate member insights, ensuring each brief reflects both brand ambition and product truth.

Lead the planning and orchestration of integrated brand campaigns, ensuring alignment with business priorities, audience insight, and brand positioning

Own end-to-end integration across paid, owned, and earned channels — ensuring consistency of message while adapting execution to channel and funnel best practices

Act as the bridge between creative and commercial teams, ensuring campaigns are both creatively strong and grounded in business impact

Work closely with Marketing Operations to ensure timelines, workflows, and outputs support successful delivery, treating Ops as a core partner across all campaigns

Support and lead brand and creative agency relationships, setting scope, expectations, day-to-day workflow, managing feedback loops and performance standards to ensure high-quality, on-strategy execution

Be a steward of the WHOOP brand — deeply understand the positioning, voice, and identity, and act as the quality layer between strategy and execution across campaigns and touchpoints

Drive disciplined planning and prioritization across campaigns of varying scale — staying close to execution, proactively identifying risks, and removing blockers to maintain momentum

Partner with cross-functional teams including PMM, Sports & Talent, Social, Wholesale, and Product to understand channel and partner needs and ensure experiences deliver against business objectives

Collaborate with Analytics to define campaign objectives, establish measurement frameworks, and surface post-campaign learnings that inform future briefs and strategy

Balance brand-building and performance-driving objectives to deliver work that is both distinctive and commercially effective

5–8 years of experience in brand marketing, integrated marketing, or campaign-focused roles at a consumer brand

Deep brand sensibility. A genuine POV on what great integrated marketing looks like and a track record of protecting brand integrity through execution

Demonstrated brief writing ability — can translate positioning and member insights into clear, inspiring creative direction

Experience supporting creative agency or cross-functional creative team relationships in fast-paced environments

Strong strategic thinking and communication skills with the ability to influence cross-functional stakeholders

Ability to understand channel dynamics without losing the brand thread

Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions