Integrated Marketing Manager – TV/Radio & Lead Generation

United States·Garden CityManagerlead

OtherIntegrated Marketing Manager

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Quick Summary

Requirements Summary

Experience preferred in home improvement, construction, or service-based industries Strong understanding of local market dynamics and consumer behavior Experience with performance marketing,

Technical Tools

OtherIntegrated Marketing Manager

One Goal, One Passion – Growth is Everything at Window Nation

At Window Nation, we don’t just replace windows and doors, we help transform homes into spaces people love. With nearly 20 years of craftsmanship, innovation, and competitively priced solutions, we’ve enhanced the comfort, safety, and value of homes for customers nationwide. In doing so, we’ve become a trusted leader in home improvement, striving to be the provider of choice for all window and door replacements.

About the role

Window Nation is seeking an experienced marketing leader to drive lead generation performance across a portfolio of markets.

This is a B2C, direct-response marketing role focused on generating leads, improving conversion rates, and maximizing return on marketing investment.

This is not a digital-only marketing position and is not a brand marketing role.

We're looking for someone with recent, meaningful experience managing TV and/or radio advertising alongside digital marketing, who understands how to optimize performance across multiple channels and multiple markets simultaneously.

You will be responsible for analyzing market performance, reallocating budgets, managing vendors, and identifying opportunities to improve lead quality, conversion rates, and overall marketing efficiency.

Managing integrated campaigns across TV, radio, digital, events, direct mail, and third-party lead vendors
Managing marketing performance across multiple markets
Optimizing lead generation programs to improve ROI and lead quality
Monitoring channel performance and reallocating spend as needed
Identifying and correcting underperforming campaigns, vendors, and markets
Partnering with Analytics, Sales, Creative, Digital, Events, and PR teams
Managing budgets and ensuring spend is aligned to performance goals
Supporting marketing strategy for new market launches

Minimum Qualifications

Bachelor’s degree in marketing, Business, or related field (MBA a plus)

5+ years of marketing experience

2+ years in a managerial or leadership role

Preferred qualifications:

Experience preferred in home improvement, construction, or service-based industries

Strong understanding of local market dynamics and consumer behavior

Experience with performance marketing, analytics, and budget management

Advanced proficiency in PowerPoint, Excel, and Outlook

Strong cross-functional collaboration skills (digital, creative, PR, sales, vendors)

Excellent communication, organization, and project management skills

Experience with CRM and/or marketing automation tools

Have managed TV/radio as part of an integrated media strategy
Have owned direct-response lead generation programs
Can diagnose and fix issues such as low lead quality, low close rates, and underperforming channels
Have managed marketing budgets and made spend allocation decisions
Are comfortable managing multiple markets simultaneously
Enjoy using data to make decisions and improve results
You may be a strong fit if you have experience in: home Improvement, Home Services, HVAC, Roofing, Solar, Remodeling, Windows & Doors, Local Media (TV/Radio Groups) and/or Multi-location Consumer Businesses

Your experience is primarily B2B marketing
Your background is primarily digital marketing with little or no TV/radio experience
You focus primarily on brand awareness rather than lead generation performance
You have not owned budget allocation or performance outcomes
You have not managed marketing across multiple markets or locations

Why Window Nation?

At Window Nation, we know that when our people grow, our company grows. We’re committed to helping you build a rewarding career while being part of a team that values hard work, reliability, and collaboration.

Pay Transparency: At Window Nation, compensation is determined based on skills, experience, and the requirements of the role. In addition to base pay, some positions are eligible for performance incentives. Final compensation will be based on a combination of factors, including the selected candidate’s experience, qualifications, and internal equity considerations.

Ready to Make an Impact?

Apply today to help us grow stronger, smarter marketing in the markets that matter most.

Closing EEO/Diversity Statement

Window Nation cultivates a culture of inclusion that respects our employees' individual strengths, views, and experiences. We believe our differences make us a better team – one that makes good decisions, drives innovation, and delivers better business results.

At this time, Window Nation is unable to provide sponsorship for employment visas now or in the future. Candidates must be authorized to work in the United States on a permanent basis without the need for current or future visa sponsorship.

All qualified applicants will receive consideration for employment without regard to race, color, sex, national origin, religion, age, disability, genetic information, status as a military veteran or any other characteristic protected by applicable law.

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