Performance Marketing Manager – TV/Radio Required (B2C Lead Generation)

Garden City · Garden City · FultonManagermid

MarketingPerformance Marketing ManagerRegional Marketing ManagerPerformance Marketer

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Quick Summary

Overview

One Goal, One Passion – Growth is Everything at Window Nation At Window Nation, we don’t just replace windows and doors, we help transform homes into spaces people love.

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MarketingPerformance Marketing ManagerRegional Marketing ManagerPerformance Marketer

One Goal, One Passion – Growth is Everything at Window Nation

At Window Nation, we don’t just replace windows and doors, we help transform homes into spaces people love. With nearly 20 years of craftsmanship, innovation, and competitively priced solutions, we’ve enhanced the comfort, safety, and value of homes for customers nationwide. In doing so, we’ve become a trusted leader in home improvement, striving to be the provider of choice for all window and door replacements.

About the role

Window Nation is growing, and we’re hiring a Performance Marketing Manager to own performance across an assigned portfolio of markets. This is a B2C, direct-to-consumer lead generation role focused on driving performance across multiple markets.

You must have proven experience with TV and/or radio, alongside digital, as part of an integrated marketing mix. If your background is primarily digital or brand-focused, this role will not be the right fit.
We’re looking for a performance-driven marketer who can optimize lead quality, conversion, and ROI; not just manage campaigns. You’ll be responsible for diagnosing performance issues and making fast, data-driven decisions across channels and vendors to improve results.

Your background is primarily B2B marketing or you haven’t owned direct-response lead gen outcomes.
You are a digital-only specialist with no TV/radio exposure.
You prefer a role focused mainly on creative/brand strategy vs performance and optimization.
You have limited experience managing multiple markets with different local dynamics at the same time.

If you’re a B2C, performance-driven, multi-channel marketer who has owned direct-to-consumer lead generation results across multiple markets, and you’re known for quickly diagnosing and fixing issues like low lead quality, low close rates, inefficient channels, or misaligned targeting; this role should be a strong match.

You’re likely to be a great fit if you have:

Hands-on ownership of direct-response lead gen (leads/appointments/sales), not primarily B2B or brand-only
Experience optimizing high-volume programs with measurable performance improvements
A true generalist channel mix background: TV + radio, plus digital and direct mail
Comfort managing a dispersed, multi-market portfolio.
Strong budget and vendor management judgment; reallocate spend, shut off underperformers, and test new sources (including PPL)
Confidence partnering cross-functionally with analytics, digital, creative, events, sales, PR, and external agencies/vendors

- Own multi-market performance: Monitor results by market/source/vendor; identify what’s working and what’s not; take action quickly.

- Optimize lead generation at scale: Improve lead quality, conversion, and ROI through channel mix adjustments, targeting changes, offer testing, and vendor management.

- Manage an integrated channel mix: Plan and optimize across TV, radio, digital (and ideally direct mail, events, partnerships, and PPL/third-party leads).

- Make decisive spend decisions: Know when to shift budget, shut off underperforming sources, and test new sources (PPL vendors, new media partners, PR/community tactics).

- Partner cross-functionally: Work tightly with Analytics on performance reporting; collaborate with Digital/Creative on localized assets; align with Sales and Events on lead quality and conversion; coordinate PR/community initiatives.

- Budget management & pacing: Track spend by market and channel, maintain controls, and ensure investment remains efficient and ROI-focused.

- Support new market launches: Coordinate localized launch campaigns, events, and readiness with internal teams and vendors.

Bachelor’s degree in marketing, Business, or related field (MBA a plus)

5+ years of marketing experience

2+ years in a managerial or leadership role

Experience preferred in home improvement, construction, or service-based industries

Strong understanding of local market dynamics and consumer behavior

Experience with performance marketing, analytics, and budget management

Advanced proficiency in PowerPoint, Excel, and Outlook

Strong cross-functional collaboration skills (digital, creative, PR, sales, vendors)

Excellent communication, organization, and project management skills

Experience with CRM and/or marketing automation tools