(MAR) Director of Global Analyst & Influencer Relations

Netherlands·Amsterdamexecutive

OtherInfluencer

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Overview

We are looking for a strategic architect to position Backbase at the center of the global banking conversation. In this role, you will own the "Influence & credibility" strategy,

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OtherInfluencer

We are looking for a strategic architect to position Backbase at the center of the global banking conversation. In this role, you will own the "Influence & credibility" strategy, bridging the gap between brand authority and revenue generation. This includes orchestrating all influence communities - from Industry Advisory Boards to Executive Communities, Analysts and Advisory Firms - to shape the decision-making landscape for both prospects and existing customers.

1. Architect & Scale Industry Advisory Boards (IABs)
● Curate the Elite: Build and scale formal advisory boards for our most critical segments (e.g., AI in Banking, Commercial, Wealth).
● Drive Engagement: Recruit C-suite leaders and industry heavyweights, managing these communities to ensure high-value exchange and deep brand loyalty.
● Strategic Feedback: Translate board insights into product strategy, brand equity, GTMs, and competitive positioning through a structured and repeatable process

● Experience: 10+ years in Analyst Relations (AR), Executive Relations, or Strategic Communications within Enterprise Tech (Fintech/SaaS preferred).
● Gravitas: A proven track record of managing C-level stakeholders and Advisory Boards. You can command a room of executives and hold your own with industry analysts.
● Commercial Mindset: You understand that "relationships" are a means to an end. You can draw a straight line from community building to pipeline generation.
● The Network: Deep, existing credibility with analysts, influencers, and executive communities in the banking sector.
● Global Fluency: Experience working across cultures and time zones, with the ability to translate technical depth into compelling, human stories.
● Bias for Action: You are strategic enough to build the plan, but operational enough to execute it with precision.