Marketing Automation Specialist

Bulgaria·Sofia

MarketingMarketing Automation Specialist

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Quick Summary

Key Responsibilities

Build and manage automated customer journeys based on customer behaviour and lifecycle stage. Plan and execute campaigns across email, mobile and web push notifications, SMS and Viber.

Requirements Summary

At least 3 years of experience in marketing automation, CRM, lifecycle marketing or email marketing. Practical experience with Emarsys, Salesforce Marketing Cloud, Adobe Campaign, HubSpot,

Technical Tools

MarketingMarketing Automation Specialist

WorkVibes is looking for a Marketing Automation Specialist to join the marketing team of a leading retail company in Sofia.

This is a permanent, hands-on role for someone who understands how customer data, technology and communication come together to create relevant customer experiences. You will help develop the company’s marketing automation capabilities, build multichannel customer journeys and turn campaign data into clear recommendations and measurable improvements.

You will join a growing marketing automation team and work closely with colleagues across E-commerce, Trade, Digital, Content and Design.

What you will do:

Build and manage automated customer journeys based on customer behaviour and lifecycle stage.
Plan and execute campaigns across email, mobile and web push notifications, SMS and Viber.
Create customer segments and define behavioural triggers for onboarding, abandoned carts, reactivation, retention and other lifecycle scenarios.
Set up regular and seasonal campaigns, including high-volume promotional periods such as Black Friday.
Monitor open rates, clicks, conversions, revenue and ROI, translating results into actionable recommendations.
Design and evaluate A/B tests and identify opportunities for personalization and campaign optimization.
Support the implementation and integration of marketing automation systems.
Test new configurations, investigate issues and collaborate with international platform partners.
Work with content and design teams to ensure that communications are timely, relevant and aligned with the brand.
Follow GDPR requirements and customer data management best practices.
Contribute ideas and help shape the company’s future marketing automation strategy.

What we are looking for:

At least 3 years of experience in marketing automation, CRM, lifecycle marketing or email marketing.
Practical experience with Emarsys, Salesforce Marketing Cloud, Adobe Campaign, HubSpot, Klaviyo or a comparable platform.
Experience with SAP Engagement Cloud / Emarsys would be a strong advantage.
Good understanding of customer journeys, behavioural triggers, audience segmentation and retention marketing.
Experience with A/B testing, personalization and campaign performance analysis.
Strong analytical skills and the ability to turn data into conclusions and recommended actions.
Familiarity with Google Analytics, Looker Studio, Excel, Power BI, HTML5 or similar analytics and reporting tools.
Proactive and collaborative approach, with strong attention to detail.
Ability to communicate effectively with both technical and non-technical stakeholders.
Fluency in Bulgarian and a good working command of English.
Experience in a B2C environment such as retail, e-commerce, telecommunications, consumer goods or another high-volume customer business would be beneficial.

What the company offers:

A permanent position in an established retail organization.
The opportunity to help develop a growing marketing automation function.
A highly practical role with room for strategic input, experimentation and new ideas.
Access to modern marketing automation technology.
Additional health insurance.
Food vouchers averaging approximately €80–€85 per full working month.
20 days of annual paid leave, with additional leave based on length of service.
Theatre tickets and other employee initiatives.
Training and long-term professional development opportunities.
A collaborative marketing organization of approximately 30 professionals.
Full-time, office-based work in Sofia.

The selection process normally includes:

First one or two rounds of interviews with us - the recruiters
An initial 30–40-minute meeting with representatives of the client's team
A practical case of approximately one hour, followed by a discussion of the candidate’s approach
A final meeting and offer discussion.

If customer journeys, automation logic and data-driven communication are where marketing becomes most interesting for you, we would be happy to hear from you.

Please send us your CV in English.