Digital Systems & E-commerce Lead

Our client is looking for an Digital Systems & E-commerce Lead (Websites, CRM, AI Integration) to take ownership of their digital ecosystem and drive the technical execution behind multiple growing brands. They operate within a dynamic business environment that has seen steady expansion in digital channels and brand presence in recent years, leveraging modern tools to scale efficiently. This role blends hands-on implementation with strategic thinking. The selected candidate will initially focus on building and optimizing systems and gradually evolve into leading the entire digital infrastructure across the organization. Responsibilities Develop, launch, and manage websites using platforms such as Shopify, WordPress, Webflow, or similar Oversee and improve e-commerce operations and lead generation funnels Implement and manage CRM systems, ensuring seamless integrations across tools Build and maintain automations using platforms like Zapier or Make Apply AI tools to enhance workflows, optimize marketing efforts, and increase conversion rates Ensure all digital systems are interconnected, scalable, and efficient Take full ownership of the company’s digital infrastructure and continuously identify improvement opportunities Recommend and implement new tools, systems, and processes to support business growth Requirements Demonstrated experience building and managing websites end-to-end Strong background working with CRM systems and integrations Experience with automation platforms such as Zapier or Make Familiarity with AI tools and their application in business processes Ability to combine strategic thinking with hands-on execution Strong analytical and problem-solving capabilities Ownership mindset with a proactive approach to challenges Qualifications Experience managing multiple websites or brands is a plus Background in e-commerce optimization and performance improvement Basic understanding of paid advertising platforms (Meta Ads, Google Ads) Experience working in fast-paced or startup environments Benefits Full-time position 100% remote work environment Opportunity to grow into a leadership role overseeing digital infrastructure Exposure to multiple brands and business models High-impact role with autonomy and decision-making influence