Lead Manager

Our client is looking for a Social Media Lead Coordinator to support the backend operations of a fast-paced real estate and personal brand environment. They operate within the luxury real estate and digital marketing space and have built a strong online presence in recent years through high-engagement content, client relationship strategies, and social media-driven lead generation. This role is ideal for someone highly organized, proactive, emotionally intelligent, and systems-oriented. The Social Media Lead Coordinator will play a critical role in maintaining a seamless client experience by managing follow-ups, organizing CRM workflows, building automations, supporting appointment setting, and ensuring day-to-day operations run efficiently. The right candidate will think ahead, take ownership, and create systems that keep everything moving without constant direction. Responsibilities Manage, organize, and maintain leads inside Follow Up Boss (FUB) CRM using tags, smart lists, stages, and action plans. Segment leads strategically into categories such as Sellers, Buyers, Expireds, Social Media Leads, and Past Clients. Organize leads by timeline buckets including 0–15 days, 16–60 days, 61–90 days, 91–180 days, and 6+ months. Audit and clean existing CRM records to ensure accurate lead tracking and no missed follow-ups. Build and manage automated follow-up systems across ManyChat, Meta, TikTok, and Follow Up Boss. Write and schedule bilingual nurturing emails and follow-up messages with a warm, persuasive, and relationship-focused tone. Confirm appointments and proactively follow up with leads to increase appointment attendance and conversions. Request and manage Google review follow-ups with past and current clients. Manage calendars, scheduling, and appointment coordination for leadership. Send daily operational checklists and updates to keep schedules and priorities organized. Coordinate home tours and scheduling related to social media content creation. Review incoming leads from ManyChat, Meta, TikTok Studio, and Follow Up Boss daily. Follow up on overdue tasks, pending leads, and missed communications. Create and manage nurture templates, follow-up sequences, and communication workflows. Refresh visuals and assets for nurturing campaigns using Canva. Organize social media-related video tasks and content coordination. Adjust automation systems and create new workflows when needed. Re-engage cold and warm leads that have not been contacted recently. Follow up with past clients throughout the year to maintain relationships and engagement. Support occasional weekend listing preparation tasks and client communication when needed. Ensure backend systems and daily operations run efficiently without constant supervision. Requirements Previous experience in CRM management, lead coordination, appointment setting, or backend operations. Strong experience using Follow Up Boss (FUB) or similar CRM platforms. Experience building automations with ManyChat, Meta, TikTok, or similar systems. Strong organizational and multitasking skills. Ability to work independently and proactively identify priorities. Experience managing calendars, scheduling, and administrative workflows. Strong written communication skills in both English and Spanish. Ability to write persuasive and relationship-driven follow-up messages. Comfortable working in a fast-paced, execution-heavy environment. Experience using Canva for campaign visuals and content support. Strong attention to detail and ability to maintain operational structure. Qualifications Experience supporting real estate, luxury service, social media, or personal branding businesses is highly preferred. Previous experience with lead nurturing campaigns and automation systems. Strong emotional intelligence and client communication skills. Ability to create systems and workflows that improve operational efficiency. Self-starter mentality with strong accountability and ownership. Comfortable handling recurring operational processes and checklists. Experience supporting executives, founders, or leadership teams is a plus. Benefits Full-time position 100% remote opportunity Long-term growth potential Dynamic and fast-paced work environment Opportunity to work closely with leadership Exposure to CRM systems, automation strategies, and social media operations High-impact operational role with ownership and autonomy