Account Director, Paid Social

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

The Social Account Director will be responsible for managing and optimising campaigns. While also developing social plans which exceed our client’s expectations whether branding or ROI driven. Contributing to the execution of social media activity you will work closely with the Senior Associate Director & Global Operations Centre. To execute best in class social strategy whilst developing insightful commentary through data analysis.

• Oversight of the implementation, management, and daily optimisation of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
• Competently create media plans designed to achieve specified KPIs
• Understand the products and solutions that could be relevant for clients that have been developed within the group.
• Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy.

• Create/design social strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
• Direct client servicing exposure with regular contact via weekly calls, campaign briefings and presenting performance in detail
• Complete client reporting and analyse campaign results extracting insight to provide recommendations for future activity
• Develop strong relationships with media owners and other service providers to select the most appropriate suppliers for campaigns.

• Working with your line manager to ensure the effective management of more junior team members, ensuring workloads are sufficiently monitored & prioritised and that deadlines are met.
• Working with line manager and team leadership to help train and develop junior team members. Leading by example to motivate and encourage those with less experience.

• The appropriate use of tools to drive accountability in social buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs.
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and social fees, via buying templates and processes.
• Support on the day-to-day QA process, minimizing errors and ensuring consistent and accurate adherence to process with both teams locally and in the Global Hub

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

• Passionate about social activation and driving continued excellence.
• Confidence in Snap, TikTok, Meta & Other Social Platforms.
• Ability to translate technical and complex points to non-technical audiences and coach others to do the same.
• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
• Ability to develop and execute comprehensive testing roadmaps in the social space – audience, media, creative
• Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships
• Ability to communicate effectively with people from all diverse backgrounds, cultures, countries.