Associate Director, Data & Analytics, Pakistan

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP Media is the world's largest media investment company. In fact, we are responsible for one in every three ads you see globally. We are currently looking for an Associate Business Director, Data & Analytics to join our team.

In this role, you will be responsible for leading data-driven decision-making across clients and internal stakeholders, driving the strategic application of analytics to improve media effectiveness, business performance, and client outcomes. You will oversee the development of measurement frameworks, advanced analytics solutions, and insight generation while nurturing strong client relationships and leading high-performing analytics teams.

At WPP Media, our people are our strength, which is why fostering a culture of diversity, collaboration, and inclusion is important to us.

1. Develop a comprehensive understanding of key clients, business objectives, and analytics requirements.
2. Build strong relationships with stakeholders across media, client leadership, and cross-functional teams.
3. Evaluate existing measurement frameworks and identify opportunities for optimization and efficiency.

1. Lead the development and implementation of strategic analytics solutions that influence business and marketing outcomes.
2. Establish best practices for measurement, reporting, and campaign optimization across client portfolios.
3. Mentor and guide team members while strengthening collaboration across internal functions and markets.

1. Become a trusted strategic advisor to clients and senior stakeholders on data, analytics, and measurement strategies.
2. Drive innovation initiatives, advanced analytics projects, and automation programs that improve business performance.
3. Contribute significantly to business growth by identifying insights, opportunities, and recommendations that support client and agency objectives.

1. Lead the development of data and analytics strategies aligned with client and business objectives.
2. Translate complex business challenges into actionable analytics solutions and strategic recommendations.
3. Design and oversee measurement frameworks that evaluate campaign effectiveness and business outcomes.
4. Drive performance analysis, campaign optimization, and advanced reporting initiatives.
5. Partner with media, strategy, planning, and client leadership teams to deliver integrated solutions.
6. Manage client relationships and present actionable insights to senior stakeholders with confidence and credibility.
7. Lead and mentor members of the Data & Analytics team, supporting capability development and career growth.
8. Develop advanced analytical models, audience insights, attribution frameworks, forecasting approaches, and marketing effectiveness solutions.
9. Champion automation and innovation through the adoption of new technologies, tools, and methodologies.
10. Collaborate with regional and global teams to share best practices and drive consistency in analytics delivery.
11. Evaluate and implement emerging data solutions, platforms, and industry innovations that create competitive advantage.
12. Ensure accuracy, quality, and governance across data sources, reporting frameworks, and analytics outputs.
13. Drive client business reviews and translate data findings into commercial recommendations that support growth and retention.

1. Strong strategic thinking with an ability to connect data insights to business outcomes.
2. Excellent stakeholder and client management skills with experience influencing senior decision-makers.
3. Strong leadership capabilities with experience managing, mentoring, and developing teams.
4. Advanced analytical and problem-solving skills with a passion for uncovering actionable insights.
5. Expertise in SQL, Python, R, or similar analytical programming languages.
6. Strong experience with data visualization platforms such as Power BI, Tableau, Looker Studio, or similar tools.
7. Deep understanding of media measurement, attribution methodologies, MMM, experimentation, and performance analytics.
8. Experience working with large datasets and translating complex analyses into clear business narratives.
9. Strong project management skills with the ability to lead multiple workstreams simultaneously.
10. Excellent verbal, written, and presentation skills.

1. Master's degree in Statistics, Data Science, Business Administration, Marketing, Economics, Finance, or a related field.
2. 8-10 years of experience in media, marketing analytics, business intelligence, consulting, or data analytics.
3. Demonstrated experience managing client relationships and leading analytics projects at a strategic level.
4. Experience leading and developing high-performing analytics teams.
5. Strong understanding of digital media ecosystems, measurement frameworks, and marketing effectiveness methodologies.
   
   

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 162 million broadband users and 158 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 52 million subscribers and Tik Tok has replaced Instagram to become the most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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