Associate Director, Paid Social

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

3074 - Associate Director, Paid Social - UK

Openmind, part of WPP, is an integrated agency model drawing on talent from across WPP. It has been created to accelerate the European transformation for Nestlé’s media function. Core to the solution is the advanced best data and technology capabilities, fuelled by WPP’s investment in AI, to maximise the impact of Nestlé media investment.  

We are looking for a paid social specialist to continue their career as Account Director. This person will assume day-to-day responsibility for the paid social output of a busy client account (or accounts) and will also help oversee a team of more junior staff responsible for the everyday running of the account. Experience managing a team of social specialists, preferably in an agency environment, would be of benefit. This person will also be required to develop strong relationships with clients, suppliers, and other stakeholders becoming a trusted voice for all things paid social. As such the ideal candidate is someone with extensive knowledge of paid advertising across all of the key social channels (Facebook, Instagram, Twitter, Snap, TikTok etc).

You hold excellent knowledge of the UK Social media landscape and are well-versed in planning and activating across digital media, both DR and Brand. You have strong communication and project management skills and can engage with stakeholders effectively. You will also work closely with other media specialists to oversee delivery of an integrated plan, often taking the lead in using digital/social to link other media channels and understanding how other media plans fit in the system. 

You will be responsible for delivering exceptional and exciting social work as well as the output of a manager and a team of planners and execs.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Extensive experience setting up and optimising paid social campaigns across a number of the key social platforms (Facebook, Instagram, Twitter, Snap, TikTok etc). Training certifications in any of the key platforms would be a plus (e.g. Meta Blueprint).
• Experience planning large-scale paid social campaigns, preferably across a mix of brand and direct-response objectives.
• Experience compiling detailed and insightful end of campaign reports & presentations. Experience managing a team to jointly compile regular client presentations (QBRs, annual reviews etc).
• A clear a track record of working with clients and external stakeholders. Forming strong relationships is key to the role, the ideal candidate should feel comfortable presenting to clients and leading calls as required. 
• Experience line managing others, helping ensure day-to-day workloads are effectively managed. The ideal candidate should also have experience training and mentoring those more junior across all things paid social and should be able to communicate effectively with people from all diverse backgrounds, cultures, countries.
• Teamwork is key to this role and we are looking for someone who is collaborative, friendly, and with a can-do attitude.