Associate Director - Social

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

As part of our Global Operations Centre (GOC), you will partner with teams across the U.S., Europe, and Asia to lead high-impact, multi-market social media strategies. This role is for an experienced social media leader who can blend creative thinking, data-driven decision-making, and operational excellence.

You will be responsible for leading end-to-end paid and organic social media initiatives, overseeing execution across platforms like Meta, TikTok, LinkedIn, Snapchat, X, Pinterest, YouTube, and emerging channels—ensuring campaigns are optimized for performance and aligned with global brand objectives.

• Act as the lead and primary contact for social media marketing across global markets.
• Shape cross-platform paid social media strategies that drive measurable results.
• Serve as the custodian of activation excellence in social channels, ensuring best practices and innovation.

• Oversee campaign setup, audience targeting, creative testing, optimization, and reporting across all social platforms.
• Partner with creative teams to deliver platform-native assets that boost engagement and conversions.
• Leverage A/B testing and advanced analytics to maximize ROI.

• Build strong partnerships with internal market teams, creative agencies, and platform reps.
• Advise markets on social-first campaign strategies, localizing while maintaining global consistency.

• Adopt SOPs, playbooks, and toolkits for social media activation.
• Ensure compliance with global taxonomy, platform governance, and brand safety standards.
• Identify and integrate automation, AI, and performance tools to enhance workflows.

• Lead and mentor a team of social media specialists.
• Drive skill development in emerging trends such as short-form video, influencer collaborations, and social commerce.

• Stay ahead of platform updates, algorithm changes, and new ad formats.
• Identify new growth opportunities in social commerce, AR/VR experiences, and creator-led campaigns.

• 8+ years in digital marketing with a strong focus on paid social media.
• Proven track record managing multi-market social campaigns at scale.
• Hands-on expertise with Meta Business Suite, TikTok Ads Manager, LinkedIn Campaign Manager, and other key platforms.
• Familiarity with tools like Smartly.io, HubSpot, 4C, Scibids, Google Studio.
• Experience building and training high-performing teams.
• Strong analytical mindset with a data-first approach to decision-making.

Exceptional communication skills and a proactive, solution-oriented attitude.