Business Director

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

We are currently looking for a Business Director to join us. In this role, you will be responsible for leading integrated media planning and strategy across both traditional and digital channels for a portfolio of leading brands. You will work closely with clients, media partners, and internal teams to develop data-driven communication strategies, drive business growth, manage senior stakeholder relationships, oversee campaign performance, and ensure the delivery of innovative media solutions that achieve client objectives while mentoring and developing high-performing teams.

This role reports to Client Lead

• Leading strategic media planning for some of the region's most influential brands.
• Working closely with clients, media partners, and cross-functional teams to drive business growth.
• Opportunity to shape innovative, data-driven media solutions and industry-leading planning practices.

• Gain a thorough understanding of client businesses, marketing objectives, and category dynamics.
• Develop expertise in agency planning frameworks, tools, and processes.
• Build strong relationships with key clients, internal teams, and media partners.
• Lead planning discussions and contribute to strategic recommendations.

• Independently lead annual and campaign planning for assigned clients.
• Deliver integrated media strategies aligned with client business objectives.
• Drive collaboration across investment, digital, content, and analytics teams.
• Identify opportunities to improve planning efficiency and effectiveness.

• Be recognized as a trusted strategic advisor by clients.
• Lead high-value business pitches and contribute to new business growth.
• Develop long-term media strategies that drive measurable business outcomes.
• Mentor and develop planning team members while strengthening planning excellence across the agency.

• Lead strategic media planning across assigned client portfolios.
• Develop annual communication strategies and media frameworks.
• Ensure all media recommendations are grounded in consumer, market, and business insights.
• Collaborate with investment, digital, performance, content, and analytics teams to deliver integrated solutions.
• Present media strategies, plans, and campaign performance reviews to clients.
• Drive innovation through emerging media channels, technology, and data capabilities.
• Oversee campaign planning, execution, optimization, and post-campaign evaluation.
• Monitor market trends, competitor activity, and consumer behavior to identify opportunities.
• Lead forecasting, budgeting, and allocation of media investments.
• Ensure planning quality, accuracy, and adherence to agency best practices.
• Build and maintain strong relationships with clients, media owners, and strategic partners.
• Support business development initiatives, client retention, and revenue growth.
• Lead, mentor, and develop a high-performing media planning team.
• Drive planning excellence and continuous improvement across agency processes.
• Deliver regular business reviews and strategic recommendations to senior stakeholders.

• Strong strategic thinking and problem-solving capabilities.
• Excellent client servicing and stakeholder management skills.
• Deep understanding of media planning, consumer insights, and marketing strategy.
• Strong analytical and presentation skills.
• Ability to lead cross-functional teams and manage multiple priorities.
• Commercial acumen with the ability to identify growth opportunities.
• Strong leadership, coaching, and team development capabilities.
• Excellent communication and negotiation skills.

• Bachelor's degree in marketing, Business Administration, Media Studies, or a related field. Master's degree preferred.
• 10–12 years of experience in media planning, communications planning, or integrated marketing within a leading media agency.
• Proven experience managing large client portfolios and leading planning teams.
• Strong knowledge of traditional, digital, performance, and emerging media channels.
• Experience presenting to senior client stakeholders and leading strategic planning initiatives.

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 162 million broadband users and 158 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 52 million subscribers and Tik Tok has replaced Instagram to become the most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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