Director,Creative & partnership, India

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. 
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. 

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

This role reports to Regional (APAC), head of partnerships MFG

1. Creating brand -audience maps and partnership frameworks to design a custom roadmap for brands that will deliver to objectives
2. Strong understanding of platforms across linear TV, CTV, digital and on-ground, including scale, role of platforms, and best-fitment for audience x tasks.
3. Work with regional & local cross-functional specialist teams to strengthen partnership measurement

• Be fully immersed in strategic brand challenges & campaigns, cultural context & best campaigns in the competitive set – nationally and globally

• Audited current partnership performance to identify gaps and opportunities.
• Bringing superior understanding of audiences, category, competitive landscape, consumer journeys and growth models to the client portfolio. Eg: Rise of live experiences in GenZ increasing content creation as every shareable moment is caught on camera
• Distilling this understanding into implications on brand partnerships for upcoming campaigns

• Demonstrate strong understanding of brand challenges, consumer-led strategic spaces and media matrix
• 4 key client engagements with senior stakeholders delivering strategic roadmaps
• Established a structured approach for evaluating media partnerships
• Streamlined processes for partner management.

• Created a central audience segmentation framework to guide content relevance.
• Work on thought leadership, emerging opportunities and best-in-class work with client teams to keep them engaged and responsive
  
  

• 7-9 years of experience in content strategy, brand partnerships, or integrated marketing
• Experience in audience tools like TGI, GWI, social listening
• Experience in consumer tech, youth focused brands
• Deep understanding of media, audience tools & analysis across traditional & new-age platforms and ecosystems
• Creative thinker with strong analytical and project management skills

• Strong communication & presentation skills

Audience Planning Rigor: Successful use of audience planning tools (TGI, GWI, YouGov, etc.) to create actionable insights for partnerships

Platform understanding: Demonstrating strong understanding of platforms, proposing the relevant partnerships for the task

Agility: Comfortable with use of AI tools to improve efficiency, create processes and augment proposals

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

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