Executive, Performance (Ecommerce)

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

We are seeking a detail-oriented and proactive player to drive our campaign success. You will be responsible for the end-to-end management of performance marketing campaigns across various e-commerce and media platforms, ensuring optimal performance and ROI.

• Develop a strong understanding and hands-on execution of e-commerce platforms (Shopee, Lazada, TikTok Shop, Tiki) and media systems (Facebook Ads, Google Ads, TikTok Ads).
• Manage the entire campaign lifecycle, from setup and execution to optimization and performance analysis, ensuring alignment with business objectives.
• Continuously monitor and optimize campaigns by managing bidding, audience targeting, budget pacing, and conversion performance to drive traffic and sales.
• Analyze performance data to generate actionable insights, and create clear reports and dashboards to inform decision-making.
• Manage campaign budgets and timelines effectively, ensuring all deliverables are met with high quality and accuracy, especially during peak trading periods.

• A Bachelor’s degree in Media & Advertising, Marketing, Business Administration, or a related field.
• Minimum 2 years of hands-on experience in e-commerce performance marketing or a related digital media role.
• Proven expertise in setting up and optimizing campaigns on e-commerce platforms (Shopee, Lazada, etc.) and off-platform advertising systems (Facebook Ads, Google Ads, etc.).
• Strong analytical skills with proficiency in Excel for data analysis and reporting.
• Highly organized, proactive, and responsible, with the ability to manage multiple priorities in a fast-paced environment.
• A strong interest in e-commerce, a data-driven mindset, and a commitment to continuous learning and improvement.