Executive, Social

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

We are the EssenceMediacom Worldwide Paid Social team, servicing both centrally executed campaigns in multiple languages as well as coordinating and supporting strategic directions across markets. We work on a mix of blue-chip clients for both direct and brand led initiatives.

We are looking for a driven and enthusiastic individual to join EssenceMediacom Worldwide as a Paid Social Executive. This is an opportunity to quickly learn the processes and best practices for the creation, technical set up and execution of Paid Social campaigns..

The successful candidate will be able to develop their career with EssenceMediacom as they will be enabled to continually improve and expand on their paid social skills, with growth opportunities both upwards and sideways. The candidate will also have the opportunity to work across a diverse client base and help to shape and inform client strategy.

Accountabilities include:

• Working with the Senior Executive or Account Manager to identify new opportunities for campaigns.
• Assisting in the creation of monthly client reviews - providing insights on campaign performance.
• Demonstrating confidence and clarity in communicating with the team, clients and media owners
• Developing knowledge and understanding of other EssenceMediacom departments/services

• Maintaining strong working relationships with other relevant EssenceMediacom departments
• Identify new initiatives and opportunities on client accounts, for example, the testing of new platforms or new technologies for campaign improvements
• Improve knowledge of client business to ensure greater appreciation of delivery in the overall mix
• Keep abreast of any developments in the Paid Social market
• Gain and develop experience in other media, such as wider biddable media
• Foster relationships with Facebook third-party technology partners
• Foster relationships with media owners including Facebook, Instagram, X, and LinkedIn
• Learn the basics of client account servicing and best practices in managing results to meet client KPIs
• Take commercial responsibility for campaign budgetary management including bookings and billing
• Be responsible for requesting and chasing PO’s.
• Organise budget caps to ensure agreed budgets are not exceeded.
• Ensure all media spends are entered onto booking systems in a timely fashion.
• Be responsible for the technical set up of Paid Social campaigns with tracking systems as required
• Be responsible for implementing campaigns into Paid Social providers and/ or technology interfaces for buying
• Take ownership of small account/campaign to demonstrate an understanding of how a Paid Social account/campaign evolves over time.
• Be responsible for accurate daily, weekly and monthly reporting and commentary.
• Enact under the direction of your managers the delivery , optimisation and reporting of Direct Response and Brand social media advertising campaigns across Facebook, X
• The appropriate use of tools to drive accountability, operational efficiencies and actionable business insights; with the scoping of costs and agreed client outputs.

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Have a basic understanding of the role of Paid Social in the digital mix
• Basic understanding of digital and digital media
• Highly organised and analytical
• Team player & winning can-do attitude
• Confident presenter
• Demonstrate a good competency of using Microsoft Excel, Word and PowerPoint.
• Be administratively competent
• Strong attention to detail
• Effective and efficient working style
• Technical yet service industry suited with the potential to develop into client leadership and staff management roles
• Able to communicate effectively with stakeholders