Implementation and Activation Associate Director

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
     o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
     o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
     o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

​The role of the Implementation & Activation Associate Director within EssenceMediacom is to deliver the highest excellence in Implementation Planning and Buying, spanning Social, Search, Programmatic and E-Comm, powered by data, technology, and automation, ensuring client campaigns are executed and amplified in an effective, efficient, and future facing way.

Clients​

• Cultivate strong, trusted relationships with clients at an intermediate to senior level​
• Maintain an in-depth understanding of client challenges, objectives & initiatives, and be able to clearly articulate these to your team and your media partners.​
• Robust understanding of the in-scope services of your clients and the process for completing work above and beyond​
• Proactively recommend tactics and opportunities that resolve client challenges and objectives.​

Product​​

• When required, a strict adherence to activation commitments that have client contract association. ​
• Able to construct and present effective and future facing Implementation plans, that are grounded in strategic priorities and data-led optimisation recommendations. ​
• Maintain an in-depth knowledge of the media landscape, able to confidently articulate and train others on core media principles and the how each media touchpoint can fuel growth for clients. ​
• Collaborate closely with internal product teams including GroupM proprietary product and service teams to ensure you can clearly articulate the benefits of their inclusion, with a focus on identifying growth opportunities that can transform outcomes.​
• Seek to find, communicate and implement improvements in all aspects of the role.​
• A pivotal role for client media audits, media negotiations and billings forecasting, working hand in hand with your key stakeholders to deliver client KPI’s.

People​

• Motivate and empower direct reports to achieve individual, team and organisational goals. ​
• Conduct fortnightly 1:1 check-ins, annual Career Conversations and Annual Performance Reviews with direct reports.​
• Continuously champion company values to build strong and trusted connections, solution-oriented perspectives and demonstrate that you genuinely care for collective team success.

• Experience with Paid Search
• Stakeholder management experience
• You feel empowered to bring your authentic self to work, and contribute to great teamwork, knowing your individual ideas and thoughts will be welcome.​
• Passion for our industry, with robust craft and leadership experience.​
• Strong, up to date, media landscape knowledge (confidently able to articulate macro consumer trends and the challenges and opportunities they bring). ​
• Problem solving mentality. ​
• Clear communicator, with strong presentation skills. ​
• Highly collaborative, with the ability to bring together the right people at the right time​
• Results driven with the ability to identify and clearly articulate what’s working and why.