Key Client Influencer & Content Lead

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WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

We are seeking a Key Client Influencer & Content Lead to lead influencer and content strategy, client relationship management, and campaign delivery for a major FMCG brand across Malaysia and Singapore.

This senior hybrid role combines strategic creativity, commercial leadership, and team management. You will be the primary point of contact for the client, responsible for driving revenue growth, ensuring client satisfaction, leading strategic planning, and overseeing flawless execution.

You will manage a dedicated delivery team and collaborate closely with the Market Managing Director, Campaign Management Lead, Strategy Lead, Creative Strategist, Media Planning & Buying Team, Paid Social Team, and Partnerships Team.

1. Lead influencer and content strategy for one of the world’s most recognisable FMCG brands across two dynamic Southeast Asian markets.
2. Combine creativity with data-driven decision-making to deliver impactful, culturally relevant campaigns.
3. Collaborate with top-tier creative, media, paid social, influencer marketing, strategy, and partnerships professionals, with access to WPP’s global tools and resources.

• Act as the primary point of contact for the FMCG client, building trusted senior-level relationships.
• Own the  performance of the account — delivering against revenue targets, identifying upsell opportunities, and securing renewals.
• Partner with the Managing Director to manage budgets, forecast revenue, and ensure profitability.
• Lead annual and quarterly business planning with the client, setting clear objectives and KPIs.
• Ensure client satisfaction through proactive communication and delivery excellence.
• Take brief and collaborate with the team to deliver best proposal and strategy

• Lead influencer and content strategies in collaboration with the Strategy Lead and Creative Strategist.
• Translate FMCG brand objectives into actionable influencer/content plans for Malaysia and Singapore.
• Identify the right KOL (Key Opinion Leader) mix per platform to achieve campaign goals.
• Oversee influencer selection, briefing, and creative concept development.
• Stay ahead of market trends, platform innovations, and emerging influencer communities.

• Partner with the Campaign Management Lead, Media Team, and Paid Social Team to ensure campaigns are delivered on time, on budget, and to quality standards.
• Align influencer and content strategies with paid media and social amplification plans.
• Monitor KPIs, track performance, and provide optimisation recommendations.
• Maintain consistent quality control and standardisation across all influencer content.

• Lead, mentor, and inspire a dedicated delivery team.
• Foster a collaborative, high-performance culture.
• Oversee workload allocation, ensuring resources are optimised for delivery excellence.

• Identify and implement new tools, methodologies, and innovations in influencer marketing.
• Develop case studies and success stories to showcase the value of WPP Media Influence’s work.
• Champion new planning frameworks and approaches that give the FMCG client a competitive edge.

You will work closely with:

• Campaign Management Lead → Operational excellence & timelines
• Strategy Lead → Insights, measurement, long-term positioning
• Creative Strategist → Creative concepting & storytelling alignment
• Media Planning & Buying Team → Integration with broader media strategy
• Paid Social Team → Amplification & targeted reach
• Partnerships Team → Influencer sourcing, negotiations, activations

10–13 years’ experience in advertising, PR, social media, or influencer marketing

FMCG category experience

Proven track record in client leadership & revenue growth

Regional SEA market experience

Strong understanding of influencer marketing ecosystem

Experience with WPP tools & platforms

Excellent analytical & data-to-insight skills

Fluency in Bahasa Malaysia or Mandarin

Leadership experience managing teams

Experience in integrated media/content campaigns

Deep familiarity with Malaysian & Singaporean market context & culture

Experience in trendspotting & emerging platforms

Excellent communication & presentation skills in English

Experience in high-growth digital environments

• Revenue: Achieves or exceeds quarterly and annual revenue targets.
• Client Satisfaction: High NPS / feedback scores; contract renewals secured.
• Campaign Performance: Meets or exceeds agreed KPIs (reach, engagement, conversions).
• Team Performance: High retention, strong engagement, and skill growth.
• Strategic Impact: Recognised by client as a key strategic partner.