Manager Influencer Marketing (Mensch)

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth.

For our brand GOAT Agency, part of WPP Media, we are looking for an Manager Influencer Marketing (Mensch) to drive our campaigns from initial concept to final reporting success. You'll be the central hub, connecting clients, creators, and our internal teams. Beyond this, your responsibilities will also include:

• Lead the conceptualization, planning, implementation, and steering of influencer campaigns from initial idea to final reporting.
• Stay abreast of market trends, identify competitor and content trends using WPP Media Analytics tools, and select suitable influencers for future collaborations.
• Monitor campaign performance against relevant KPIs such as engagement rate and reach, produce clear and insightful reports, and translate findings into actionable optimizations.
• Build and nurture sustainable relationships with influencers and their management, negotiate contracts, and ensure mutually beneficial collaborations.

• You have proven experience independently executing influencer campaigns from start to finish, with a strong understanding of how to effectively coordinate clients, agencies, and creators.
• Ability to quickly grasp client briefings, develop innovative creative concepts, and translate them into compelling proposals for our clients.
• You present your ideas confidently, communicate clearly with all stakeholders, and ensure everyone is always aligned and informed.
• Proactive in identifying areas for improvement, you bring fresh ideas for campaign optimization and genuinely enjoy driving initiatives forward.
• Fluent in English, both in conversation and for creating and delivering compelling presentations.

Furthermore you are: #teamplayer #solutionorientied #proactive
If this job sounds exciting to you, we strongly encourage you to apply, even if you don't have every qualification listed above.

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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