Senior Executive, Cross Channel (FTC)

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

We are looking for a Senior Activation Executive to work on one of our most important accounts. This is a fully formed account team offering best in class strategy, planning, investment and innovation for the client. This role will offer the opportunity to work with extremely large budgets and savvy, forward-thinking clients. It is a fast-paced account, but there is still plenty of room for strategic and innovative thinking.

As part of WPP Media we have access to some of the best technology and tools available including econometrics, proprietary web analytics and a wide range of planning and evaluation tools.

• As a Senior Activation Executive your role is to support the Account Manager by taking an active role in managing accounts/campaigns.
• There is a strong focus on delivering the implementation, planning and buying of display across all screens/devices and environments both on and offline (print, digital & radio) whilst contributing to the display strategy.
• You will be responsible for ensuring pricing targets are hit, and comfortable negotiating with media owners.
• You will be tasked with taking ownership of all aspects of display campaigns with support from the Account Manager, whilst ensuring best practice campaign management from junior members of the team.
• Taking an active role in the development of cost effective, innovative and engaging solutions for the client is also a key part of this role as well as contributing to wider agency display initiatives.

• You should have agency experience buying print and digital campaigns. Experience in radio buying is useful but not essential for this role. This is a very fast-paced account and the ability to work under pressure whilst maintaining excellent attention to detail is crucial.
• An active interest in learning about our client’s business
• A strong POV on relevant industry topics
• An enthusiasm to taking on a challenge, tackling it heads on
• The ability to work closely with partner agencies to identify the best solution for our clients
• A desire to keep up to date with new innovations within the media marketplace and identify how these could be used by our clients