Senior Executive, Programmatic Buying

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

• Oversight of the implementation, management, and daily optimization of campaign activity. To ensure that you excel in reaching your client objectives and KPIs
• Competently create media plans designed to achieve specified KPIs
• Support on the day-to-day QA process, minimizing errors and ensuring consistent and correct adherence to process
• Take ownership of some elements of the testing plans of your clients and suggest innovative ideas for testing, including planning, executing & evaluating tests with methodical accuracy

• Create/design programmatic strategy for client portfolio, ensuring strategy is clear and most appropriate to the client's objectives and KPIs
• Complete client reporting and analyze campaign results extracting insight to supply recommendations for future activity
• Drive revenue growth through spotting new optimization opportunities, services or products and delivering excellent results
• Working with partners and attending regular platform training to further develop programmatic skillset

• The right use of tools to drive accountability in programmatic buying, operational efficiencies, and actionable business insights, with the scoping of agreed client outputs
• Ensure financial accuracy, integrating the planning and buying process, and reconciliation of spends, including client terms and programmatic fees, via buying templates and processes
• Maintain standards and process throughout the end-to-end campaign lifecycle

• Passionate about programmatic activation and driving continued excellence
• Proactive approach to expanding knowledge and capabilities
• Confidence in core trading platforms, DV360, Adform and Amazon
• Analytically minded with an aptitude for handling large data sets to identify trends and actionable insights
• Excellent communication skills, both verbal and written, will be particularly important in building & developing client and supplier relationships

Media Management and Delivery Team (MMD) is a community of more than 300 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops Practice Squads from across the WPP Media. MMD is designed to accelerate WPP Media clients’ businesses by leveraging the power and capabilities of WWP Media and its brands, through partnerships with the world’s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.