Senior Media Planner

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

•  Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
•  Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
•  Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

We are currently looking for a Senior Media Planner – Traditional to join us. In this role, you will be responsible for working closely with the Business Director and existing teams to develop and execute effective traditional media strategies across TV, Radio, Print, Outdoor, and other offline channels for a portfolio of leading brands.

This role reports to Business Director.

• Work on some of the largest and most influential brands in Pakistan.
• Gain exposure to leading media owners, broadcasters, and publishers across traditional channels.
• Play a key role in developing integrated media solutions that drive business growth and brand impact.

• Develop a strong understanding of client businesses, objectives, and media requirements.
• Manage day-to-day client expectations and deliverables effectively.
• Support the planning and execution of traditional media campaigns across multiple channels.

• Independently lead media planning for assigned brands and accounts.
• Build strong relationships with media partners and negotiate competitive media solutions.
• Contribute strategic recommendations to improve campaign effectiveness and client outcomes.

• Become a trusted media advisor for clients and internal stakeholders.
• Lead media planning discussions and mentor junior team members.
• Drive innovation in traditional media strategies and contribute to new business pitches.

• Contribute to media strategy development through market analysis, audience insights, and competitive reviews.
• Develop integrated traditional media plans across Television, Radio, Print, Outdoor, and Cinema.
• Coordinate with media vendors, publishers, broadcasters, and internal teams to ensure timely campaign execution.
• Monitor campaign delivery, track performance, and provide post-campaign analysis and recommendations.
• Manage media bookings, releases, documentation, and financial processes.
• Build and maintain strong relationships with clients and media partners.
• Support negotiations and secure optimal media placements and value-added opportunities.
• Ensure all campaigns are delivered in line with client objectives, timelines, and budgets.

• Strong understanding of traditional media planning and buying principles.
• Excellent analytical, communication, presentation, and stakeholder management skills.
• Ability to manage multiple accounts and projects simultaneously.
• Strong negotiation and relationship-building capabilities.
• Passion for media, consumer behavior, and industry trends.

• Bachelor's degree from a reputable university or equivalent.
• 4+ years of experience in traditional media planning, media buying, advertising, or media agencies.
• Strong understanding of TV, Radio, Print, Outdoor, and Cinema planning and execution.
• Experience working with media research tools and audience measurement data is preferred.

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 162 million broadband users and 158 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 52 million subscribers and Tik Tok has replaced Instagram to become the most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan. 

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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