Solutions Lead Advanced DOOH & Emerging Tech

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

At WPP Media, we are the global media collective of WPP, fully built for the AI era. We unite the best platform, the most talented people, and the strongest partners to create innovative solutions. Our goal? To offer brands unparalleled growth every day. This foundation is rooted in our shared core values:

Are you a strategic innovator ready to drive the future of advertising? Do you want to lead the charge for global brands and shape how they connect with audiences through cutting-edge technology? As our new Solutions Lead in Amsterdam, you will be the visionary behind our Advanced Digital Out of Home (DOOH) and emerging media solutions, making a tangible impact on clients like Unilever, G-star, and Netflix.

As a Solutions Lead, you are the architect of our future-forward media products. You won't just manage projects; you'll own the innovation pipeline, from initial concept to market-leading solution. Your time will be focused on pioneering Advanced DOOH (60%) and exploring new frontiers in commerce, gaming, and Connected TV.

• Spearhead Innovation: You will lead the design, development, and scaling of our emerging media solutions, with a heavy focus on programmatic DOOH strategies.
• Drive Strategy with Data: Through test-and-learn strategies and deep market analysis, you'll validate our value propositions and identify the trends and technologies that will define tomorrow's advertising landscape.
• Act as a Strategic Partner: You'll be the crucial link between our agencies and internal teams, building strong relationships to uncover client needs and ensure our solutions are not only brilliant but also profitable and operationally excellent.
• Own the Lifecycle: You will lead the end-to-end delivery of market-ready solutions—from Proof of Concept and validation to Go-To-Market deployment and defining the KPIs that prove our success.
• Champion Our Vision: As a WPP Media Solutions Ambassador, you'll share your expertise and best practices, elevating the knowledge of the entire organization and acting as a thought leader in your field.

You're not just a digital marketer; you're a strategic builder with a passion for technology and a proven track record of turning ideas into reality.

• You have a Bachelor's or Master's degree and 4-6 years of experience in the digital advertising or ad-tech space.
• You possess a deep, strategic understanding of the digital marketing ecosystem. Experience in (programmatic) Out of Home is a significant advantage.
• You're fluent with the tools of the trade; familiarity with DSPs (like Google Ads, DV360, Xandr, Amazon Ads) is a plus.
• You are a natural leader: analytically sharp, results-driven, proactive, and an excellent communicator (our working language is English).
• You thrive in a team environment but have the confidence and skill to lead initiatives independently.

If you're the strategic innovator we're looking for and you're ready to make your mark on the global stage, we want to hear from you. Don't hesitate! Click the 'Apply' button and send us your resume and motivation. Let's build the future of media together.