Strategy Director

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

Following a highly competitive pitch in Q4 2025, Reckitt consolidated its entire European media business with WPP. This was a major, high-profile win for WPP, and we are looking for a Strategy Director to join the Reckitt central strategy team at WPP Media. This team will act as the guardians of effective, industry leading strategic planning for Reckitt’s portfolio of brands across four categories; Self Care, Intimate Wellness, Germ Protection, and Household. We will be working closely with Reckitt’s central media, comms and strategy teams to look forward, push boundaries, deliver inspiration and have a positive impact on consumers and brands.

This role will entail:

• Develop an advanced understanding of comms ecosystems and habitats, and planning best practices.
• Create strategic recommendations with clear implications and direction for regional and market-specific media planning.
• Build expertise in a broad set of relevant internal tools and agents, as well as external tools, to develop a deep understanding of the consumer, the client’s business, and specific growth opportunities within. 
• Have a strong, clear and informed POV of the media landscape and marketplace, including relevant trends for Reckitt’s audiences and the CPG category.

• Own planning presentations including defining the inputs needed, and work with the wider team across multiple disciplines (eg social, influencer, analytics, insight) to develop empirical, evidence-based strategic recommendations.
• Lead brainstorm and idea creation for campaigns (where relevant).
• Problem-solve both independently and collaboratively, demonstrating intellectual curiosity to interrogate and understand data in order to unlock valuable insights.

• Work closely with key Reckitt stakeholders in multiple disciplines, and external partners (such as creative agencies), to get strategic buy-in, and to shape/inform creative asset development and requirements.
• Challenge (in a positive manner) and ‘stick with the fight’ to ensure that strategic recommendations are delivered as designed, with effectiveness and business impact paramount.
• Demonstrate flexibility and agility to work positively and productively with different people in different roles/disciplines/organisations.
• Build and maintain strong client relationships; become a valued and valuable member of the Reckitt client/agency team!

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.