Senior Media Buyer, Paid Search

Walz Tetrick Advertising is seeking an experienced Senior Media Buyer, Paid Search to help manage and grow paid search programs across a diverse portfolio of clients. 

We're looking for a highly skilled, hands-on Paid Search professional who can immediately take ownership of assigned accounts, independently manage day-to-day execution and optimization, and proactively identify opportunities to improve client performance. 

The ideal candidate combines strong technical expertise with strategic thinking, analytical capabilities and excellent communication skills. They are comfortable managing complex campaigns, translating data into actionable recommendations and collaborating with internal teams and clients. 

As Paid Search continues evolving through artificial intelligence, automation and changing consumer behaviors, this individual will also help WTA evaluate and implement emerging capabilities that drive measurable business results. 

4+ years of hands-on Paid Search experience, preferably within an advertising agency or multi-client environment. 

Demonstrated ability to independently manage Google Ads campaigns and meaningful media budgets. 

Strong expertise in Search campaign strategy, keyword management, bidding, optimization and performance analysis. 

Experience with Performance Max and automated Google Ads campaign solutions. 

Proficiency with Google Ads Editor, Google Analytics 4 and Microsoft Advertising. 

Strong understanding of conversion tracking, attribution and performance measurement. 

Experience managing multiple client accounts and competing priorities. 

Ability to translate complex data into clear, actionable business recommendations. 

Strong written and verbal communication skills, including client-facing presentations. 

Excellent organizational skills, attention to detail and commitment to quality assurance. 

Proactive, solutions-oriented mindset with the ability to work independently and collaboratively. 

5–7 years of meaningful hands-on Paid Search experience. 

Experience managing complex, multi-account or enterprise-level Paid Search programs, including substantial budgets, multiple business objectives and sophisticated conversion measurement. 

Experience with Search Ads 360 (SA360), Campaign Manager 360 (CM360) and Floodlight conversion tracking. 

Experience across travel/hospitality, entertainment, healthcare, financial services, retail or other competitive industries. 

Familiarity with offline conversion imports, CRM integrations and value-based bidding. 

Experience with Google Ads scripts, automation and workflow efficiency tools. 

Experience contributing to new-business pitches, account onboarding or strategic planning. 

Experience mentoring junior Paid Search team members.

Walz Tetrick is a full-service marketing, creative and media agency in Kansas City. The Greater Kansas City Chamber of Commerce named Walz Tetrick one of its Top 10 Small Businesses, honoring our resilience, innovation and values. Though we’ve been around since 1967, we approach every opportunity with the same zeal we did when we were just getting started. We look for associates, partners and clients who share that enthusiasm and appreciate our all-in approach to brand activation. With each day, we harness more tools and information to illuminate our way.

Walz Tetrick offers an office culture like no other. CEO Charlie Tetrick values his employees and creates a uniquely positive and supportive culture. We work and play as a family. Our current work hours are “in office” Monday through Thursday with an option to “work from anywhere” on Friday.

We’re proud of our strong benefits package that includes a 401(k) with an employer match, long-term disability and dental insurance. We offer excellent health insurance, and the agency pays 90 percent of the employees’ premiums with an option to add a spouse and family. We have a generous paid time off policy that includes days to volunteer at a charity of your choice.

If you’re passionate, strategic, collaborative and kind, with a dose of scrappy thrown in, we want to meet you.