Senior Director, Industry Strategy (Advertising)

United Kingdom·LondonFull Timesenior

OtherDirector

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Overview

CPG or QSR Advertising Research Expert-in-ResidenceZappi is looking for a senior advertising effectiveness and creative development expert to help strengthen our authority, differentiation,

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OtherDirector

CPG or QSR Advertising Research Expert-in-Residence

Zappi is looking for a senior advertising effectiveness and creative development expert to help strengthen our authority, differentiation, and commercial success in the advertising research and creative effectiveness space.

This person will serve as both:

A trusted expert, educator, and industry advocate externally
A strategic, cross-functional SME and connective layer internally

The role is designed for someone who has helped major brands understand how advertising works, diagnose creative opportunities, improve campaign performance, and translate consumer insight into stronger creative decisions. They should be credible with senior Insights, Marketing, Brand, Media, Creative, Commercial, and Strategy leaders, and able to connect methodological rigor with a modern, scalable approach to advertising research.