Research & Insights Analyst

Born from a mission to make prescription eyewear affordable and accessible to everyone, Zenni Optical has been changing the way people see the world since 2003. With complete prescription pairs for adults and kids starting at under $10, we’ve grown into a global brand with over 51 million pairs of glasses sold — and counting!

Based in the San Francisco Bay Area, we're proud to be the Official Eyewear of the San Francisco 49ers, Boston Celtics, Monster Jam, Ghost Gaming, TSM, Major League Pickleball and more. We've also partnered with tastemakers and designers like Chase Stokes, Jrue Holiday, and George and Claire Kittle to bring our brand to life in bold, meaningful ways.

Innovation is at the heart of everything we do at Zenni — from our revolutionary EyeQLenz™ with Zenni ID Guard™  glasses to our cutting-edge VR Vision Screener, we're constantly exploring new ways to improve vision and enhance lives. For more information, please visit zenni.com/press.

Zenni’s Research Team is looking for a Research & Insights Analyst to be the team’s dedicated analytical specialist. You will own the quantitative methods, statistical rigor, and data-driven insights that inform decision-making across the organization — from audience strategy to product development and marketing. This role reports to the Sr. Director, Product Marketing & Research and partners cross-functionally with Data Engineering, AI/ML, Marketing, Product, Brand, Merchandising, CRM, and the Executive Team.

If based in the Bay Area, this role requires occasional in-office presence.

• →Conduct quantitative consumer research, e.g., design surveys, AB testing, develop sampling strategies, and conduct statistical analyses that drive strategic decisions
• →Own audience segmentation and persona development, including data modeling, behavioral clustering, and ongoing validation
• →Conduct pricing, revenue, and product performance analytics to highlight opportunities for growth
• →Translate and present complex data into clear, actionable insights and recommendations for both technical and non-technical stakeholders
• →Serve as the team’s methodological authority on all quantitative research, ensuring rigor, validity, and reproducibility
• →Collaborate with Data Engineering, AI/ML, Paid Marketing and Finance to connect research insights with internal datasets to identify research topics
• →Contribute to the team’s research roadmap and support cross-functional ad hoc requests

• 4–7 years of experience in quantitative research, consumer insights, market research, or applied analytics
• Strong foundation in statistical methods (e.g., hypothesis testing, regression, cluster analysis, bootstrapping, effect size measurement)
• Proficiency with survey platforms (e.g., Qualtrics) and statistical tools (e.g., R, Python, SPSS)
• Ability to communicate quantitative findings clearly to non-technical audiences
• Bachelor’s degree in a quantitative discipline; Master’s or PhD preferred

• Experience with audience segmentation or persona development at scale
• Familiarity with pricing research methodologies (e.g., conjoint, Van Westendorp)
• Background in e-commerce, DTC, retail, or consumer products
• Experience with digital analytics platforms (e.g., ContentSquare, Google Analytics)
• Bay Area-based candidates are preferred!

We strive to build a diverse team of individuals with a broad range of experience and perspectives. We encourage you to apply even if you don’t feel you meet all the qualifications.

Zenni Optical is an equal opportunity workplace and considers applications without regard to race, color, national origin, gender identity, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.