Search Specialist | Remote | Night Shift

Search Strategy & Execution

• Develop and manage paid search campaigns primarily across Google Ads and Performance Max.

• Build keyword strategies, ad copy frameworks, and bidding structures that align with client KPIs.

• Continuously optimize campaigns for efficiency and performance – improving Quality Scores, CTR, CPA, and ROAS.

Social Media Support

• Contribute to paid social campaigns across Meta, TikTok, Snapchat and other platforms as needed.

• Collaborate with the Social Solutions team to develop integrated search + social strategies for clients.

Client Support & Sales Collaboration

• Partner with the social and sales team to position search and integrated media solutions to prospective and existing clients.

• Participate in internal and client meetings to position search as a performance driver within the marketing mix.

• Develop and present reporting insights and decks that communicate strategy, performance results, and recommendations.

Data Analysis & Reporting

• Track and analyze performance metrics using Google Ads, along with internal reporting tools.

• Deliver regular performance reports with clear insights and actionable optimization recommendations.

• Identify trends and translate data into strategic decisions.

Cross-Functional Collaboration

• Work closely with internal teams to ensure search strategies align with cross channel initiatives.

• Stay current on search platform updates, algorithm changes, and industry trends – and proactively apply new features to client campaigns.

Additional Responsibilities

• All other duties as assigned.

Experience

• 5-8 years of hands-on Paid search and Paid social experience

• Proven track record managing search campaigns with meaningful budget responsibility.

• Experience working in an agency, ad tech, or media solutions environment preferred.

• Google Ads certification required; Microsoft Advertising certification a plus.

Technical Skills

• Proficiency in Google Ads and the Google Suite.

• Familiarity with paid social platforms (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads).

• Strong command of search KPIs: Quality Score, CTR, CPC, CPA, ROAS, impression share.

• Experience with Google Analytics, Looker Studio, or similar reporting tools.

• Must have hands-on experience handling a minimum ad spend of 100k USD per month.

Analytical Mindset

• Ability to analyze performance data, identify trends, and make strategic recommendations.

• Strong attention to detail with a bias toward optimization and testing.

Communication & Presentation

• Excellent communication skills and confident presenting to clients and internal stakeholders.

• Ability to translate technical performance data into clear, compelling narratives.

• Experience building polished decks and campaign reports.

Project Management

• Ability to manage multiple campaigns and projects simultaneously in a fast-paced environment.

• Strong organizational skills and ability to prioritize effectively.

Education

• Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.

Availability

• Willing and able to work US time zone hours to align with client meetings and team collaboration.

ZigZag is committed to building a diverse, inclusive, and equitable workplace. We believe that talent knows no borders, and we welcome individuals from all backgrounds to help us shape the future of work. Guided by transparency and agility, we foster an environment where everyone is valued and empowered to thrive.