Lead – Performance Marketing

India·Bengalurulead

OtherPerformance Marketing

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Quick Summary

Overview

ABOUT ZOLVE Welcome to the financial frontier of limitless possibilities - welcome to Zolve. We're not just a fintech; we're architects of a financial revolution, crafting a narrative that transcends borders.

Key Responsibilities

Revenue Ownership & Growth Own end-to-end revenue outcomes from performance marketing channels Drive acquisition, activation, retention, and monetization aligned to ARR, LTV/CAC, ROAS, and payback targets Forecast revenue contribution and…

Requirements Summary

Education Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field Google Ads, Meta Blueprint, and Programmatic certifications are a plus Experience & Skills 7+ years of experience in revenue-driven performance…

Technical Tools

mixpanelab-testingfintechforecasting

Welcome to the financial frontier of limitless possibilities - welcome to Zolve. We're not just a fintech; we're architects of a financial revolution, crafting a narrative that transcends borders. At Zolve, we believe in rewriting the rules of finance to empower global citizens, nomads, and dreamers to navigate the world without constraints.

Zolve is the world's first cross border neo-bank which helps migrants get access to credit in the new country based on their home country credit score. Zolve’s cross-border capabilities enable global citizens to access financial products such as checking accounts, credit cards, remittances, insurances, and loans seamlessly, helping them to be financially free to pursue their ambitions, without limiting the services to a particular country.

As we continue to grow into multiple geographies, product lines and customer segments, we are seeking a dynamic individual to join us and support our journey.

Role: Lead – Performance Marketing

Location: Bengaluru

Employment Type: Full-Time

Zolve is looking for a senior, revenue-first Performance Marketing leader to own, forecast, and scale marketing-led revenue across geographies. This role carries direct accountability for ARR contribution, CAC, payback, and LTV, and requires strong ownership across paid, affiliate, and programmatic channels in a global fintech environment. Own marketing-driven revenue growth by building scalable acquisition engines with predictable ROI, strong unit economics, and disciplined execution.

RESPONSIBILITIES

Own end-to-end revenue outcomes from performance marketing channels
Drive acquisition, activation, retention, and monetization aligned to ARR, LTV/CAC, ROAS, and payback targets
Forecast revenue contribution and performance impact on a weekly and monthly basis
Scale revenue profitably across Google, Meta, YouTube, LinkedIn, Affiliate Marketing, and Programmatic platforms

Build and optimize high-spend, revenue-efficient campaign structures across paid and affiliate channels
Lead experimentation focused on revenue uplift, not vanity metrics
Optimize full-funnel performance—from click to activation to repeat usage
Drive channel-level profitability and budget reallocation based on marginal ROAS

Own affiliate-led revenue growth across publishers, partners, and networks
Build scalable affiliate acquisition models with strong fraud controls and payout efficiency
Expand high-intent, performance-driven partnerships to deliver incremental revenue

Partner with Product, Growth, Analytics, and Engineering to improve activation rates, onboarding, pricing signals, and revenue conversion
Influence product and funnel decisions using revenue-backed insights
Identify and fix revenue leakage across the customer journey

Own attribution models, dashboards, and revenue reporting
Track and analyze ARR contribution, CAC, LTV, ROAS, cohort performance, and funnel drop-offs
Present clear revenue insights and recommendations to senior leadership

Own and deploy multi-crore monthly budgets with strict ROI accountability
Set guardrails for CAC, payback, and profitability while scaling spend
Identify new geographies, channels, and programmatic opportunities to unlock revenue

Build and lead a high-performance, revenue-accountable marketing team
Set clear revenue KPIs and ownership for each team member and agency partner
Establish best-in-class revenue playbooks, operating rhythms, and governance

QUALIFICATIONS

Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field
Google Ads, Meta Blueprint, and Programmatic certifications are a plus

7+ years of experience in revenue-driven performance marketing
2–3+ years of people leadership experience
Mandatory experience in an online, product-led business (fintech preferred)
Demonstrated success in scaling paid and affiliate channels with clear revenue ownership
Deep hands-on expertise in Google Ads, Meta, Affiliate platforms, and Programmatic buying
Strong experience with analytics, attribution, and revenue forecasting tools (GA, Mixpanel, AppsFlyer, Adjust, etc.)
Strong business judgment with a deep understanding of unit economics and growth trade-off.