Associate Director, Zulumatic

We’re in search of an Associate Director, Investment & Analytics who’s obsessed with turning plans into performance and excited to help scale a fast-growing discipline. This client-facing role will oversee the day-to-day investment, trafficking, optimization and reporting work across a portfolio of Zulumatic clients. By bringing systems thinking together with strong platform and vendor knowledge, they will help ensure execution is precise, transparent and connected to business growth.

We believe media buying should be fast-moving and transparent, and operational excellence in execution gets us there. Analytics is intertwined in that process, closing the feedback loop with consumers and generating insights that can inform ongoing investment and future planning. 

Based in Toronto, this role will manage and mentor a small team of campaign managers and analysts while staying close to the work. In partnership with senior media leadership, they will be accountable for day-to-day delivery across assigned clients and bring a strong understanding of the transactions that underpin media ecosystems and the variables affecting reach, frequency, pacing and overall performance. With an open and collaborative approach, they will build constructive relationships with creative leaders, team members, clients and partners. More specifically, you will: 

• →Investment & vendor management: Manage account-level negotiations and package development; steward budgets, manage SLAs, share category intelligence and hold partners accountable for delivery; maintain financial discipline across assigned accounts
• →Trafficking & launch readiness: Oversee specs, tags, assets, QA and flighting; build and review technical spec sheets, manage deadlines and uphold brand-safety requirements
• →Platforms & administration: Guide actualization and reconciliation; oversee CM360/ad server setups, pixels, GTM and UTMs; maintain taxonomy and naming standards
• →Optimization & pacing: Monitor pacing across spend, reach and frequency; direct creative rotation, audience and placement tuning, and frequency caps; maintain clear change control
• →Measurement & reporting: Help evolve source-of-truth dashboards and visuals; translate performance data into clear, decision-ready actions for clients and internal teams
• →In-market testing: Partner with Strategy and Analytics to turn learning agendas into test plans; coordinate lift and incrementality reads, contribute inputs to MMM/MTA where applicable, and document findings and recommendations after each flight
• →Finance alignment: Manage monthly actualization, invoice reconciliation and variance resolution with vendors and Finance for assigned clients
• →Process & governance: Maintain and improve playbooks, checklists, naming conventions and approval paths; support privacy, consent and data-governance requirements
• →Technology stewardship: Contribute to the evaluation, rollout and day-to-day governance of tools that power buying, including audience insight, targeting, verification/suitability, reporting/BI, and clean-room or attribution tools where applicable
• →Team & cross-functional collaboration: Set clear priorities and review outputs, work shoulder-to-shoulder with Strategy, Creative/Production and Client Leadership to turn client goals into well-executed campaigns