CPT-11593 Senior Paid Ads & Funnel Specialist

• Manage and optimize Meta Ads campaigns and Google Ads campaigns.
• Support the future launch and management of TikTok Ads.
• Monitor campaign performance and make data-driven optimization decisions.
• Test ad creative, hooks, messaging, and audiences on an ongoing basis.
• Identify underperforming campaigns or creative and make appropriate adjustments.
• Scale campaigns and creative that demonstrate strong performance.

• Build and optimize high-ticket marketing funnels in GoHighLevel.
• Create and maintain landing pages, application forms, checkout processes, and follow-up sequences.
• Review funnel performance and identify opportunities to improve conversion rates.
• Ensure lead flow and follow-up processes work correctly from initial ad interaction through conversion.
• Support funnels for offers in the approximate $1,500–$5,000+ range.

• Set up and maintain Meta Pixel and Conversions API tracking.
• Manage Google Analytics 4 (GA4), UTMs, and related tracking systems.
• Troubleshoot tracking issues and verify that campaign data is being captured accurately.
• Monitor key marketing metrics, including cost per lead, cost per sale, and ROAS.
• Prepare clear weekly performance reports for the client.

• Write and test ad copy, hooks, headlines, and short-form video ad scripts.
• Help develop UGC-style and short-form video creative concepts.
• Conduct regular creative testing to identify effective messaging and angles.
• Use campaign data to guide future creative decisions.

• Create clear, step-by-step SOPs in Notion for campaigns, funnels, tracking, and recurring processes.
• Keep marketing processes organized and repeatable.
• Help train and onboard future marketing team members as the business grows.
• Communicate clearly regarding campaign performance, issues, priorities, and next steps.

Each engagement is based on a defined scope of work and is governed by an independent contractor agreement. Services must be performed professionally, with adherence to any timelines, guidelines, and deliverables agreed upon in writing.

The Contractor must demonstrate proficiency in the following, depending on the Client’s requirements:

• 3+ years of hands-on paid advertising experience with demonstrated results.
• Advanced experience with Meta Ads Manager.
• Solid hands-on Google Ads experience.
• Proven experience building and optimizing high-ticket funnels, preferably for $1,500–$5,000+ offers.
• Hands-on experience with GoHighLevel.
• Experience with Notion and Slack.
• Strong understanding of paid advertising metrics, campaign optimization, and conversion tracking.
• Experience with Meta Pixel, Conversions API, GA4, and UTM tracking.
• Familiarity with short-form video, UGC-style creative, and hook testing.
• Familiarity with Meta's Special Ad Category requirements for financial services.
• Strong written English for ad copy, reporting, and SOP documentation.
• Ability to work independently and take ownership of assigned marketing systems.
• Strong analytical and problem-solving skills.
• Ability to clearly document processes and train others.

• TikTok Ads experience.
• Experience working in the finance or coaching industry.
• Experience training, mentoring, or leading marketing team members.
• Experience managing campaigns for high-ticket service businesses.

• REQUIRED SERVICE: Marketing VA
• REQUESTED EXPERIENCE TIER LEVEL: Senior and Advanced Level
• Contracted Hours per Week: 25 hours/week
• Daily Working Time: 9:00 AM – 2:00 PM CST
• Scheduled Working Days: Monday-Friday
• REPORTING TO/POC: To Be Determined
• Number of VAs: 1
• GENDER PREFERENCE: None
• LANGUAGES SPOKEN/PREFERENCE: English
• ACCENT PREFERENCE: Level A–B (native or near-native accent required)
• REGION PREFERENCES: Any

• Paid Advertising: Meta Ads Manager, Google Ads, TikTok Ads (bonus)
• Funnel & CRM: GoHighLevel
• Tracking & Analytics: Meta Pixel, Conversions API, Google Analytics 4, UTM tracking
• Documentation & Communication: Notion, Slack
• Reporting: Google Sheets, Excel, or similar reporting tools

• Contracted Hours per Week: 25 Hours
• Scheduled Working Days: Monday through Friday (unless otherwise mutually agreed in writing)
• Daily Working Time: 9:00 AM – 2:00 PM CST

Note: The Company will make reasonable efforts to align the Assigned VA’s schedule with the Client’s preferred hours as set forth above. However, availability may vary based on time zones, capacity, and the contracted hours set in this SOW. Any changes must be mutually agreed to in writing through a revised SOW.

• Contractors will operate under a Master Services Agreement and a Statement of Work
• This is not an offer of employment; contractors are not employees of 20four7VA or any client
• All compensation is processed through 20four7VA according to the terms of the engagement