Product Builder (F/M/X)

At ablefy, we believe that passion can turn into a career for anyone! With our cloud-based SaaS platform solution, ablefy.io, we offer an easy and efficient way for everyone to create and sell digital products and online courses. More than 70,000 entrepreneurs have already placed their trust in our expertise!

Our story began in 2015, and for the first five years, we grew organically, becoming a profitable company with a team of around 60 employees. Then, in September 2021, we raised $38 million in series A funding led by Target Global, with participation from Partech Ventures and Avid Ventures. Since then, we've doubled in size!

Since then, our company size, products, features, and services have doubled and we have become Germany's No. 1 platform for coaches, consultants, speakers, and service providers. We continue to grow to this day – that's why we're looking for you.

Our mission; to build software that empowers everyone to start, run and grow a successful digital business - borderless, is supported by our high performance principles that are crucial to our success:

• Radical Collaboration
• Constructive confrontation
  
• Adaptive execution
• Collective ambition
  
• Evolving expertise
  
• Empathetic leadership

As an AI-first company, we put intelligent technology at the heart of everything we do. AI is part of how we build, learn, and grow together. It helps us work smarter, move faster, and focus on creating real impact. We believe the strongest results come from combining thoughtful technology with curious, driven people — and we’re excited to shape what’s next, together.

The product industry is shifting. The traditional handoff chain — research, spec, design, code, each owned by a different person — is giving way to something leaner and faster. AI is collapsing execution barriers that once justified those boundaries. Companies that adapt are moving toward builders who can hold the full problem in their heads and ship end-to-end, with less friction between thinking and making.

We believe the future belongs to people with strong judgment who use AI to execute across disciplines. Not generalists who know a little of everything — but people with deep craft who refuse to stop at the handoff.

This role is our bet on that future. We're not hiring someone who passes work to the next person in the chain. We're hiring someone who ships outcomes.

A Product Builder at ablefy sits at the intersection of product, design, and engineering. Rather than owning one lane, you bridge all three — using that cross-domain fluency to compress feedback loops, reduce handoffs, and raise the bar on both delivery speed and experience quality.

This role starts with a stronger emphasis on product design — owning the UX quality and shaping the experience of a key part of our product. Over time, as you grow into the full breadth of the role, the expectation is to evolve into a true Product Builder: running end-to-end delivery across discovery, design, and engineering with increasing independence.

You'll be expected to cover the full breadth of day-to-day work independently — running discovery, shaping the experience, building and shipping — at a high quality bar. For critical initiatives, you'll have access to senior and staff-level specialists across product, design, and engineering who can go deep with you when it matters most. But 80% of the time, you own it end to end. You'll work closely with a small, senior engineering team and report directly to leadership.

Your day might start by reviewing an AI-compiled report — customer insights, marketing trends, product KPIs — giving you a sharp, up-to-date picture of where things stand. From there, you reach out directly to lead customers to dig deeper into what the data is surfacing. That combination of automated intelligence and real human conversation is what gives you a solid, grounded understanding of the opportunities — and the confidence to decide what to tackle next.

For major features, you vibe code a working solution using AI tools, following the design guidelines set by the design team. That prototype becomes the spec — you use AI to translate it into clear, structured documentation for engineers, who then take it the final 20% of the way to production.

For smaller UX improvements, you go even more direct: you write the frontend code yourself using AI tools, following engineering best practices, and submit quality pull requests that are ready to ship.

Once something ships, your job isn't done. You review AI-generated release documentation and approve announcements to customers and customer-facing teams — making sure the value and updates are communicated accurately and clearly before anything goes out.

• →Mid to senior-level UX and product design skills, with a portfolio that shows end-to-end product thinking from insight to shipped experience.
• →Fluent in both vibe coding and high-fidelity design in Figma — you can move between prototyping directly in code and refining details in a design tool depending on what the moment calls for.
• →Strong understanding of design systems — from defining concepts and principles through to consistent execution in production.

• Good understanding of data analysis — comfortable reading product metrics and translating numbers into design and product decisions.
• Solid user research practice — you've run interviews, usability tests, and turned findings into concrete changes.
• Experience working closely with engineers — you understand how things get built and can speak their language.
• A genuine desire to grow into product management and engineering over time, with the ambition to step into a full Product Builder role within a few months.

• Background in SaaS, marketplace, creator economy, or EdTech products.
• Deep technical background in frontend development (React or similar).
• German language skills are a plus.

You are already an expert in one domain — whether that's UX design, product management, or frontend engineering — and you're hungry to grow beyond it. You don't want to hand work off and wait; you want to own delivery end to end, from the first insight to the shipped product.

You're genuinely excited about AI and technology — not as a trend to follow, but as a force multiplier that lets you make more impact than your job title suggests. You've already started using AI to expand your reach, and you're eager to keep going. You're a fast learner who seeks out new skills not because you have to, but because ownership requires it.

You want to grow into a role that sits across design, product, and engineering — and you see ablefy as the right place to build that.