Sr. Manager, Digital Marketing Communications (HRO)

ADP is seeking a Senior Manager, Digital Marketing Communications to lead digital communications strategy, campaign execution, and team delivery for HRO Shared Services. This role will lead a high-performing team, bring clarity to complex work, and drive connected communications across stakeholders, associates, clients, and senior leadership. 

This leader will operate in a large, matrixed environment and will be expected to balance strategic thinking with strong execution, sound judgment, and effective people leadership. The role is well suited for someone who can translate business needs into clear communication strategies, build alignment across functions, and continuously improve how work gets done. 

Key Responsibilities 

• Lead digital marketing communications strategies and campaigns that align to business, stakeholder, and audience needs 

• Partner across HRO, Corporate Marketing, PR, Product Marketing, and other cross-functional teams to create clarity and alignment on complex initiatives 

• Develop communication approaches that reflect audience needs, channel strategy, business goals, timing, and available budget 

• Oversee the design, execution, and optimization of communication journeys, digital campaigns, and marketing automations 

• Present recommendations, plans, and strategic communications work to senior and executive-level stakeholders with confidence and clarity 

• Lead and develop a team of marketing and communications professionals, ensuring strong prioritization, high-quality output, and consistent delivery against expectations 

• Manage shifting priorities across multiple projects while maintaining strong operational discipline and stakeholder partnership 

• Work with internal stakeholders, external agencies, content partners, and project teams to deliver effective and well-executed communications 

• Simplify processes, improve team efficiency, and strengthen operating rhythms so the team can focus on high-impact work 

• Contribute as a strategic thought partner who looks beyond the immediate ask and helps shape stronger communication solutions 

• Other duties as assigned 
  
  

What Will Set Someone Apart 

• Strong leadership presence with a collaborative, people-first approach 

• Curiosity, sound judgment, and the ability to navigate ambiguity with confidence 

• A business-impact mindset and the ability to connect communications work to broader HRO and ADP goals 

• The ability to lead through change while keeping teams focused, aligned, and accountable 

Required Qualifications::

Education:

• Bachelor’s degree required, or equivalent combination of education and relevant work experience 

• Advanced degree in Marketing, Communications, or Business is a plus
   

Experience: 

• 5+ years of related experience in marketing and digital communications, including targeted and measurable campaign execution across multiple channels 

• Demonstrated experience developing and deploying digital marketing programs, ideally in complex B2B and/or B2C environments 

• Experience leading teams and developing talent in a fast-paced, matrixed organization 

• Experience working across functions and managing external partners effectively 

• Strong comfort level engaging with senior leaders and navigating competing priorities across stakeholder groups 
  
  

Critical Skills: 

• Strong strategic thinking paired with attention to detail and disciplined execution 

• Excellent writing and editing skills, with the ability to adapt messaging and strategies to different audiences and objectives 

• Strong communication, presentation, and process facilitation skills 

• Executive presence and the ability to influence across a diverse and demanding organization 

• Strong collaboration skills and a focus on building productive partnerships 

• Customer- and audience-centered mindset, with strong attention to end-user and client experience 

• Comfort using data, reporting, and analytics to inform decisions and improve outcomes 

• High level of organization, urgency, and adaptability in a dynamic environment 

Preferred Qualifications :

• Salesforce Marketing Cloud experience highly preferred: planning, executing, reporting (or similar software, i.e., Marketo, Eloqua)
• HRO experience/expertise highly preferred for this role