PR

Traditional PR program: own PR (media-director relationships, free-media outlets, pitching, book PR, source interviews, event/speaking partners, reach/list-access growth).

Media relationships: build and tend press, podcast, and media relationships by phone and in person.

Story pitching: pitch stories; secure placements and guest spots (interviews, articles, podcasts).

Advisor relations: build/maintain TF advisor relationships and program components (workshops, e-course, advisor-CRM stewardship, book shipments, Thrive Groups, meet-and-greets, advisor conferences).

Book reviews: assemble and coordinate written and video book reviews on Amazon and websites.

Video leadership: lead production of testimonial, interview, review video for TF and Wilkinson (pulling the video pod).

Book program: coordinate book publishing (edits, endorsements, press kit, print, distribution).

Growing Up Yakima: develop the radio program content.

Growing Up Yakima: promotion; manage earned-media campaigns into relationships that our sales department can close.

Press inquiries: field inbound press and media inquiries.

Partnerships: build referral and strategic partnership relationships.

Conference selection: recommend which conferences/sponsorships are worth attending.

Conference attendance: attend conferences and represent the brand on the ground.

Sponsor maximization: extract maximum value from each sponsorship (logo, booth, attendee list, inclusions).

Speaking opportunities: secure and prepare speaking slots and panels.

Event lead strategy: own how leads are captured and followed up from each event or program.

Talent sourcing: source and vet additional pod talent (e.g., a videographer).

Reputation monitoring: monitor brand mentions and reputation.

Community growth: grow the meetup and community presence.

Relationship map: maintain the map of key external relationships and owners; include TF records and advisors.