Senior User Experience Researcher(Bangkok - Based, Relocation provided)

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world.  

Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across our millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. If you’re ready to begin your best journey and help build travel for the world, join us.

• Inform and help shape AI product vision and roadmap by translating strategic questions into research plans that guide direction and prioritization.
• Analyze the online travel ecosystem and evolving AI trends to identify user needs, pain points, and opportunities that feed product strategy and bets.
• Evaluate AI‑powered products and features end‑to‑end — from early concepts to post‑launch optimization — using mixed methods and rapid iteration alongside PMs and designers

UX Researchers own end-to-end planning, execution, analysis and reporting of research projects, and consistently achieve research outputs needed by Product teams to inform strategic decisions. The research findings of UX Researchers impact Agoda's business success by informing Product teams regarding design or design process, end user experience, product direction, market strategy or similar.

• Master Degree or equivalent experience in Computer Science, Human Computer Interaction, Information Science, Psychology, Social Science, or any related field
• 10+ years of relevant experience in consumer-facing business domains
• You are very comfortable with planning, scoping, conducting, analyzing and communicating research  
• Experience with Qualitative and user-centered design methods (individual and group interviews, diary studies, direct observation, think-aloud usability testing, etc.)  
• Experience with Quantitative research (metrics, survey design, response effects, sampling, crosstabs, and statistical concepts, etc.)  
• Experience in evaluating, negotiating, and working with external research vendors 
• Be able to describe user problems and business opportunities to a variety of stakeholders by leveraging both quantitative and qualitative data 
• You are able to demonstrate critical thinking beyond business requests
• You are a great storyteller and communicator, able to speak fluently to business people, designers, engineers and other stakeholders (in English)  
• You enjoy collaborative work in a dynamic, data-driven and creative environment 

General Role Expectations:

• →Demonstrates critical thinking beyond explicit business requests
• →Functions independently in all operational research tasks
• →Leads core end-to-end research activities - including driving research objectives, hypotheses, methodology, execution, analysis, and communication

Research Skills:

• →Good judgement when evaluating research opportunities, e.g. importance, urgency, and impact for team
• →Ability to reasonably challenge details of research requests, and propose solid research solutions
• →Strong project execution with existing skills while constantly expanding his/her breadth and depth of abilities.
• →Knowledge of approaches for both quantitative and qualitative research, effectively triangulating findings, methods, and theories with others.
• →Application of tools and inspection methods to quantify the value and efficiency of research
• →Ability to adopt and adapt well-established methods according to product/project situations, and innovate new methods in collaboration with more senior researchers
• →Knowledge of or ability to quickly learn key software tools common in the field (e.g. for surveys, diary studies, analysis)
• →Knowledge of data compliance and ethics in all of their activities.

Collaboration & Collaboration:

• →Drives cross-discipline/department collaboration via research insights/activities.
• →Collaborates efficiently with other researchers and other disciplines, with clear commitments in case of shared ownership.
• →Demonstrates excellent communication skills; tailors communication style for different audiences, concise and to the point, open to taking input and feedback

Research Community Contributions:

• →Contributes to the research community in one or more ways - sharing work/ methodologies, coaching and/or mentoring other core or junior researchers, screening of Research candidates

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At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a person’s merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.

We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy.

We do not accept any terms or conditions, nor do we recognize any agency’s representation of a candidate, from unsolicited third-party or agency submissions. If we receive unsolicited or speculative CVs, we reserve the right to contact and hire the candidate directly without any obligation to pay a recruitment fee.