Director, Health Proposition Strategy & Development

It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives. 

• Develop and lead a holistic Health Proposition strategy, integrating market insights, customer needs, channel feedback, and strategic priorities.
• Drive continuous innovation and enhancement of customer-led integrated propositions, including products, ecosystem services, and planning tools.
• Champion transformation initiatives aligned with the company’s health vision and long-term strategic goals.
• Formulate business cases, covering business model, cost model, customer engagement plan and obtain the relevant clearances.

• Identify and evaluate strategic partnership opportunities in healthcare and wellness to support sustainable business growth.
• Lead negotiations and onboarding processes with external partners, ensuring alignment with business objectives and customer value.
• Manage ongoing partner relationships to ensure service quality, innovation, and mutual value creation.

• Build customer-centric value-added services in collaboration with healthcare and wellness partners.
• Design propositions that drive steerage and claims savings, working closely with internal stakeholders and external providers.
• Collaborate with Health Digital and Wellness Centre teams to integrate digital solutions with offline services, creating a seamless customer experience.

• Lead the team to support the execution of Pillar 1A of the Integrated Healthcare Strategy (Health Products and Services), ensuring delivery against defined KPIs.
• Collaborate cross-functionally with internal departments, Group Office, and external partners to implement initiatives that meet strategic objectives.

• Position health propositions as a key sales enabler and differentiator for health products.
• Partner with Business Development and Training teams to build awareness among channels
• Develop promotional strategies and tools to raise awareness among customers, driving uptake and engagement.
• Collaborate with the Marketing team to strengthen the company’s market position in health by identifying new business opportunities and customer engagement strategies and lead thought leadership in health and wellness.
• Foster strong professional relationships with internal and external stakeholders to support proposition success.

• Stay abreast of emerging trends, technologies, and practices in health and wellness.
• Initiate in-depth market research and analysis to inform proposition enhancements and ecosystem development.
• Recommend innovative solutions and alternatives to elevate the current Health & Wellness offerings.

• Lead and develop a team of VAS Managers, fostering a culture of excellence, innovation, and customer-centricity.
• Provide coaching, guidance, and performance management to ensure team success.
• Motivate and build a high-performing, collaborative team environment.
• Develop governance frameworks and streamlined work processes to enhance operational efficiency.
• Build strong relationships with cross-functional teams to facilitate smooth daily operations.

• Ensure all initiatives and partnerships adhere to internal compliance standards and external regulatory requirements.
• Maintain robust governance practices across proposition development and partner management.

Provide strategic and operational support to Head of Health Proposition for strategic projects and initiatives

• Degree in Insurance, Business, Actuarial or Healthcare
• Relevant industry experience with 12+ years of insurance and healthcare experience
• Proficient knowledge on insurance products, healthcare and wellness services and ecosystem in Hong Kong. Knowledge in Mainland China and cross border services is a plus.
• Proven experience in health proposition development, strategic planning, and partnership management.
• Track record of ideation and launch of healthcare services and ecosystem is a must
• Resourceful in healthcare partners and provider network in Hong Kong and China
• Strategic thinker with a customer-centric mindset and a passion for innovation.
• Strong leadership capabilities with experience influencing cross-functional teams and ability to develop a high-performance team with diverse background
• Excellent presentation skills, proficient in analyzing and clearly articulating data and reports, customer insights and researches in a manner easily understood in oral and written format
• Excellent stakeholder management and communication skills.
• Capable to operate in a fast-paced environment, able to work under pressure on multiple priorities
• Agile mindset to deal with a constantly changing macroeconomic setting and customer behaviors
• Must be collaborative and able to build internal and external relationships
• Proven project management experience of complex projects
• Excellent communication skills, proficient in English, Chinese (Cantonese and Mandarin)

• You are required to obtain relevant license if your job involves in regulated activities

Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

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