Marketing Generalist - Saudi Arabia 🇸🇦

Not for symptoms to get worse. Not for a six‑month appointment. Not for a system to catch up. But that’s exactly how healthcare works today. You wait, until you can’t.

Alan exists to end the wait.

Health is a universal right, and we believe this right can only become real when it’s coupled with prevention. We need to stop treating health as something we repair and start treating it as something we build, every day. It’s not solely a question of willpower. It’s the healthcare system itself that needs to work for everyone, in a sustainable way.

So we are building the new standard in prevention insurance. Alan is the first company that integrates insurance, prevention, and care into a single, acclaimed user experience.

We are on an incredible journey to build a global leading company, with a unique culture. We already partner with 40K+ companies of all sizes, serving more than 1M+ members, and have reached €800M+ in ARR.

Prevention as the new norm. That's what we're building with our team of 800+ people. If it speaks to you: we're hiring across France, Spain, Belgium, and Canada. And beyond.

• Work directly with the Saudi GM to build annual, quarterly & monthly go-to-market plans and execute the experiments yourself. This is a hands-on role — you own both the thinking and the doing.

• Prioritise ruthlessly: in a market where Alan is not yet known, you'll sequence brand and awareness ahead of a mature inbound machine, and adjust as signals come in.

You'll own how Alan shows up in Saudi and make it culturally resonant — this is what will actually make Alan cut through.

• Establish Alan as a top-of-mind, trusted brand in Saudi, adapting Alan's global brand initiatives into locally and culturally relevant campaigns (Arabic-native, attuned to local moments and employer expectations).

• Own organic social end-to-end — define Alan Saudi's social voice and editorial pillars, and activate the right platforms for a B2B and employer-brand audience (LinkedIn as anchor, plus Instagram/TikTok/YouTube as they fit), consistent with global frameworks but locally led.

• Lead PR and comms for Saudi milestones — coordinate media opportunities and press releases to position Alan's voice in local health and employee-benefits conversations.

• Bring strong copywriting and storytelling instincts — every word you write should earn its place.

• Build and maintain Alan's Saudi website presence, ensuring it reflects local messaging and SEO/GEO priorities.

• Produce and prioritise content (blogs, videos, social posts, adapting global playbooks) that builds awareness and creates organic search presence.

• Localise Alan's global SEO/GEO playbook and rigorously track impact.

Build repeatable event formats and make sure their impact extends beyond the room. You will support events by:

• Supporting event logistics, timelines, registration pages, and materials

• Creating follow-up emails and digital touchpoints after events

• Turning event themes and conversations into content

• Helping Sales follow up with the right people

• Using event activity to create retargeting audiences, campaign inputs, and reusable content

• Experience in B2B SaaS, healthtech, insurtech or HR tech

• Familiarity with the Saudi or GCC business landscape and HR buyer profiles

• Experience with SEO tools (Semrush, Ahrefs, Search Console)

• Experience with CRM and marketing automation platforms

• Has worked as a first or early marketing hire before