Head of Marketing (Growth)

Our client is a leading HR-tech / marketplace platform that is looking for a qualified candidate to join their firm. Position Overview The Head of Marketing will be responsible for driving end-to-end growth strategy and execution, owning customer acquisition, brand positioning, and revenue impact. This role requires a highly data-driven leader who can build and scale a growth engine, optimize marketing efficiency, and position the company as a market authority in Vietnam’s labor market. The position will act as a strategic partner to senior leadership, working cross-functionally with Product, Tech, and Sales teams. Requirements KeyResponsibilities 1. Growth Strategy & Execution Own and scale the company’s growth engine, managing key metrics such as CAC, LTV, conversion rates, and retention Design and execute full-funnel marketing strategies across acquisition, activation, and retention Continuously optimize performance through experimentation, cohort analysis, and funnel improvements 2. Performance Marketing & UnitEconomics Lead and manage large-scale paid acquisition budgets, ensuring efficient allocation and ROI optimization Develop and apply attribution models to measure channel effectiveness Closely track and report cost per qualified lead/opportunity and revenue contribution, not just vanity metrics 3. SEO & Content Strategy (Strategic Level) Define SEO as a core acquisition channel, building scalable content architecture for a marketplace model Differentiate and prioritize between SEO for traffic vs. SEO for qualified leads Work closely with Tech and Content teams to drive long-term organic growth 4. Data-Driven Decisionmaking Leverage data to drive all marketing decisions, using dashboards, analytics tools, and insights from data teams Identify growth opportunities and optimize campaigns based on data insights rather than intuition Build a strong measurement and reporting framework for marketing performance 5. Stakeholder Management & Cross-functional Leadership Collaborate closely Tech team (especially for SEO and platform growth) Sales team (to ensure marketing-sales alignment and lead quality) Product teams (multiple products across different teams) Act as a bridge to ensure alignment across all growth-related initiatives 6. Brand Building, Storytelling & Thought Leadership Evolve the brand from awareness-driven storytelling to market authority positioning Establish the company as a trusted source of insights on Vietnam’s labor market through continuous, data-driven content Drive multi-channel content strategy across reports, insights, and thought leadership formats Benefits Requirements 1. General Requirements Bachelor’s degree in Marketing, Business, or a related field 8–12 years of marketing experience, with at least 3–5 years in a leadership role Proven experience in marketplace or B2B SaaS environments, ideally managing both sides of the platform Experience working in fast-paced, growth-focused organizations 2. CoreCompetencies Strong growth marketing mindset with hands-on execution capability Deep understanding of performance marketing, SEO strategy, and content-led growth Solid knowledge of unit economics, attribution models, and marketing ROI optimization Highly data-driven, with strong analytical and problem-solving skills Ability to manage complexity and influence cross-functional stakeholders Strong learning agility, with the ability to quickly acquire new domain knowledge Excellent communication, storytelling, and leadership skills Contact Ha Hoang Due to the high volume of applications, only shortlisted candidates will be contacted.