Senior Manager, Marketing Intelligence

The American College of Surgeons (ACS) is a professional and educational organization of surgeons that was founded in 1913 to raise the standards of surgical practice and improve the quality of care for surgical patients. The College is dedicated to the ethical and competent practice of surgery. Its achievements have significantly influenced the course of scientific surgery in America and have established it as an important advocate for all surgical patients.  The College has more than 95,000 members and is the largest organization of surgeons in the world. For more information, visit www.facs.org.

• Define and lead ACS's approach to marketing intelligence.
• Establish the data infrastructure, modeling capabilities, and analytical frameworks needed to understand audience behavior, predict outcomes, and guide investment decisions across the marketing portfolio.

• Develop and maintain predictive models (e.g., propensity to join, renew, or engage; lifetime value; churn risk).
• Create audience segmentation frameworks that inform proactive marketing strategy.

• Design and own multi-touch attribution methodology across paid, owned, and earned channels, providing a clear, defensible view of what is driving acquisition, engagement, and retention.
• Apply the attribution methodology to guide where investment will have the greatest impact.

• Translate complex data into clear, actionable narratives for senior leadership, distinguishing correlation from causation and ensuring recommendations are grounded in sound methodology.

• Work in close, day-to-day partnership with the marketing team to ensure campaigns are built on data-informed targeting and segmentation, and that in-flight and post-campaign performance is measured rigorously and fed back into planning.

• Partner with IT and marketing operations to ensure CRM/AMS, marketing automation (Marketo), and analytics platforms (e.g., Power BI) are integrated, accurate, and structured to support advanced analysis.
• Establish data quality standards and governance practices.

• Design rigorous A/B and multivariate testing frameworks in partnership with the Marketing Managers and AVP, Marketing.
• Ensure tests are statistically sound and eliminates biases and statistical anomalies.

• Evaluate and apply AI and machine learning tools to accelerate segmentation, forecasting, and insight generation.
• Keep ACS's analytics capability current with emerging techniques.

• Bachelor's degree required; advanced degree in analytics, statistics, data science, or a related quantitative field strongly preferred.
• 7–10+ years of progressive experience in marketing analytics, business intelligence, or data science, ideally with meaningful exposure to marketing or membership/customer-growth contexts.
• Demonstrated experience building predictive models (e.g., propensity, lifetime value (LTV), churn) and translating them into marketing action, not solely descriptive/historical reporting.
• Strong command of multi-touch attribution methodologies and the tradeoffs between attribution models.
• Advanced proficiency with BI and visualization tools (e.g., Power BI).
• Experience with marketing automation and CRM/AMS platforms (e.g., Marketo) and how their data structures support advanced analysis.
• Experience designing and interpreting A/B and multivariate tests with statistical rigor.
• Ability to move fluidly between technical depth and executive-level storytelling.
• Can communicate complex analytical findings to non-technical executive audiences.
• Stays current on advances in marketing analytics, AI/ML, and measurement practice, and brings new capability into ACS deliberately and responsibly.

Comprehensive Benefits:
We’re committed to attracting and retaining top talent via valuable benefits!

• Vacation, personal, and sick hours including 13 paid holidays per year
• Tuition Reimbursement
• Medical—comprehensive coverage through BlueCross BlueShield
• Dental, Vision, and Prescription drug program
• 403(b) Matching Program
• Pension Plan
• Flexible Spending Medical/Dependent Care
• Employee Assistance Program
• Short Term/Long Term Disability
• Life Insurance
• Domestic Partner Coverage

The American College of Surgeons is committed to working with and providing reasonable accommodations to individuals with disabilities.  If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please send an e-mail to recruitment@facs.org or call (312) 202-5000 and let us know the nature of your request and your contact information.