Senior Manager, Professional Salon Marketing

amika means friend. we’re a fearless, Brooklyn-born, salon-raised haircare brand + a friend to all hair, hairstylists, the planet + you. 

amika is seeking a high-performing Senior Manager, Professional Marketing to build and execute best-in-class programs across our fast-growing Pro channel. Reporting to the Director of Professional Marketing, this role plays a critical part in bringing the Pro strategy to life — leading in-salon marketing, stylist programming, distributor initiatives, and professional content that elevate how amika shows up for stylists and partners.

• Execute and operationalize the Pro Marketing strategy developed by the Director of Professional Marketing.
• Lead the development of professional marketing programs, ensuring all initiatives align with brand standards and business objectives.

• Drive in-salon program development, sampling strategy, chairside tools, merchandising needs, and stylist-facing assets.
• Lead professional campaign execution, including briefs, messaging, content needs, and toolkit creation.

• Partner with the Director of Stylist Relations to support stylist programming, community engagement, events, and pro-to-pro storytelling.
• Lead the creation of professional content in collaboration with stylists, educators, and Artistic partners.

• Support distributor growth through targeted marketing initiatives, B2B tools, co-op programs, trade shows, and sell-through support.
• Collaborate closely with the Sales team on execution of distributor-aligned marketing priorities.

• Own reporting for stylist engagement, program performance, content impact, and market insights.
• Use data to optimize ongoing initiatives and inform recommendations to the Director of Professional Marketing.

• Serve as a key cross-functional leader across Education, Creative, Brand, Product Marketing, Social, and Influencer teams.
• Ensure consistent communication, alignment, and clarity across squads, acting as a hub for Pro Marketing execution.

• Manage day to day needs with a leadership mindset, providing direction and coaching to the Associate Manager.

• 5–7 years of experience in professional beauty, haircare, or a related pro-first category.
• Strong understanding of the stylist and distributor ecosystem, with hands-on experience in professional marketing or education.
• Proven ability to translate strategy into programs, content, and tools that drive engagement and sell-through.
• Exceptional cross-functional collaboration skills.
• Strong communication and leadership presence; able to influence partners at all levels.
• Analytical mindset, with experience owning KPIs, reporting, and performance optimization.
• Bachelor’s degree preferred.

please click the link below that will bring you to our careers page where you can submit your application + resume (cover letter optional). a member of our team will be in touch soon!