Appnation28d ago

Brand Manager

İstanbulFull-timemid

MarketingMarketing ManagerCommunity ManagerBrand Manager

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Quick Summary

Overview

AppNation was founded in 2021 with a mission to develop world-class, AI-powered mobile applications that make a lasting impact on millions of users. We are the creators of Genie, Fotorama, and Arch,

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MarketingMarketing ManagerCommunity ManagerBrand Manager

AppNation was founded in 2021 with a mission to develop world-class, AI-powered mobile applications that make a lasting impact on millions of users. We are the creators of Genie, Fotorama, and Arch, delivering innovative solutions that enhance everyday experiences.

Our apps have consistently ranked among the top charts in over 30 countries, reaching more than 80 million users worldwide. Recognized by Apple on the App Store, we continue to push the boundaries of innovation in the mobile tech industry. For a talented, driven, and collaborative individual, working at AppNation is a chance to learn, make an impact, and accelerate your career at an exceptional pace. That’s our promise.

About the Role

~3 min read

At AppNation, we see brand, content, and community as key drivers of growth.

We’re looking for a Brand Manager to shape how we are perceived - both as a product company and as a workplace. From social presence to events and candidate touchpoints, you will build a strong, consistent narrative that attracts high-potential talent and strengthens our overall brand.

Working closely with People & Culture, marketing, and leadership, you’ll turn our culture, products, and way of working into a scalable and compelling brand.

Own & Drive Brand & Employer Brand Strategy: Shape how AppNation is perceived across all channels; develop and execute strategies to increase awareness, credibility, and positioning - both as a product company and a top employer, including PR and external visibility.

Own Content & Social Media Presence: Manage and grow our LinkedIn, Instagram, and other platforms with high-quality, consistent content; create storytelling that reflects our products, culture, and way of working.

Manage Brand Touchpoints (Website, Careers & Assets): Continuously improve our website and careers pages; ensure consistency across all brand materials including digital assets and company merchandise.

Shape Company Culture & Internal Experience: Contribute to defining and evolving company culture through rituals, storytelling, and internal initiatives; work closely with People & Culture and leadership to strengthen engagement and internal communication.

Own Candidate Experience & Touchpoints: Design and improve how candidates interact with AppNation across all touchpoints - from first impression to offer.

Build Communities & Lead Events: Plan and execute internal and external events, meetups, and activations; build relationships with tech, design, and student communities; support university collaborations.

Track & Optimize Performance: Monitor engagement, reach, hiring funnel quality, and brand perception metrics; continuously improve based on insights.

Experience: 2–5 years of experience in brand, content, social media, community, or employer branding roles.

Strong Communicator & Storyteller: Excellent written and verbal communication skills in English; able to craft clear, engaging, and authentic content.

Social Media & Community Expert: Strong understanding of social platforms and content trends; hands-on experience managing accounts and building communities.

People & Culture Mindset: Interest or experience in company culture, employee experience, and internal engagement.

Organized & Proactive: Able to manage multiple projects, timelines, and stakeholders in a fast-paced environment.

Data-Driven with Business Acumen: Comfortable tracking performance metrics and understanding how brand impacts growth, hiring, and retention.

Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.

Work with exceptional people. At AppNation, you’ll collaborate with small, autonomous, results-driven teams alongside some of the most talented minds in the mobile app industry.

A platform for growth. We go above and beyond to hire individuals with extraordinary potential and provide them with the opportunities, resources, and challenges to thrive. At AppNation, young professionals often take on leadership roles in projects that reach millions of users. If you’ve got the drive, you’ll quickly find yourself playing a pivotal role in shaping our success.

Competitive compensation. We offer salaries that are above the standard for our sector, ensuring that you’re rewarded fairly for your skills, dedication, and impact. Compensation grows rapidly as you contribute more to the team’s success, ensuring your financial growth matches your career progress.

Unmatched benefits. Work-from-home Wednesdays, premium private health insurance, meal and commute compensation, comprehensive relocation support, and even a day off to celebrate your birthday. We’re dedicated to creating an environment where you can do your best work—and enjoy the journey.