Appnation1mo ago

Marketing Art Lead

İstanbulFull-timelead

OtherLead

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Quick Summary

Overview

AppNation was founded in 2021 with a mission to develop world-class, AI-powered mobile applications that make a lasting impact on millions of users. We are the creators of Genie, Fotorama, and Arch,

Technical Tools

OtherLead

AppNation was founded in 2021 with a mission to develop world-class, AI-powered mobile applications that make a lasting impact on millions of users. We are the creators of Genie, Fotorama, and Arch, delivering innovative solutions that enhance everyday experiences.

Our apps have consistently ranked among the top charts in over 30 countries, reaching more than 80 million users worldwide. Recognized by Apple on the App Store, we continue to push the boundaries of innovation in the mobile tech industry. For a talented, driven, and collaborative individual, working at AppNation is a chance to learn, make an impact, and accelerate your career at an exceptional pace. That’s our promise.

About the Role

~4 min read

As a Lead Marketing Artist at AppNation, you will be responsible for defining and driving the creative direction of marketing assets that power the growth of our products. You will combine strong creative judgment with a performance mindset, ensuring that every output is both visually compelling and results-driven.

In this role, you will work closely with performance marketing, product, and design teams to translate data and user insights into scalable creative strategies. You will take ownership of the end-to-end creative process - from ideation to execution to iteration - while maintaining a high quality bar across all outputs.

Beyond execution, you will play a key role in shaping how we approach creative production, guiding others through structured feedback, and building systems that enable faster and more effective experimentation.

Lead Creative Direction: Own the visual direction of marketing creatives across paid channels, ensuring high-quality, performance-driven outputs aligned with brand and growth goals.

Drive Creative Strategy: Define creative concepts, messaging angles, and visual approaches based on performance insights and user behavior.

Bridge Data and Design: Work closely with the performance marketing team to translate data into actionable creative strategies and continuously improve creative performance.

Manage and Elevate Output: Review, iterate, and provide clear feedback on creatives to maintain a high quality bar across all marketing assets.

Collaborate Cross-Functionally: Partner with marketing, product, and design teams to ensure cohesive storytelling and consistent user experience across touchpoints.

Experiment and Scale: Lead creative testing processes, identify winning concepts, and scale successful creative directions across channels.

Support Operational Excellence: Take an active role in creative operations, helping streamline workflows and improve production efficiency.

Proven Creative Experience: Strong experience in marketing art, creative production and visual design, ideally within performance marketing, mobile apps, or digital products.

Strong Creative Taste: A sharp eye for design, trends, and user behavior, with the ability to distinguish high-performing creatives from average ones.

Performance Mindset: Understanding of performance marketing dynamics and the ability to align creative decisions with business and growth metrics.

Leadership and Ownership: Experience in guiding creative processes, giving structured feedback, and taking ownership of output quality and direction.

Collaboration Skills: Ability to work effectively with performance marketing, product, and creative teams in a fast-paced environment.

Fast Execution & Adaptability: Comfort working in a high-speed environment, quickly iterating on creatives and adapting strategies based on performance.

Core Design Expertise: Proficiency in industry-standard design and production tools including Adobe Photoshop, After Effects, and Adobe Premiere Pro, along with hands-on experience using AI-powered creative generation tools.

Marketing Intelligence & Creative Research: Strong familiarity with platforms such as Meta Ads Library and TikTok Creative Center to analyze trends, benchmark competitors, and inform high-performing creative strategies.

Work with exceptional people. At AppNation, you’ll collaborate with small, autonomous, results-driven teams alongside some of the most talented minds in the mobile app industry.

A platform for growth. We go above and beyond to hire individuals with extraordinary potential and provide them with the opportunities, resources, and challenges to thrive. At AppNation, young professionals often take on leadership roles in projects that reach millions of users. If you’ve got the drive, you’ll quickly find yourself playing a pivotal role in shaping our success.

Competitive compensation. We offer salaries that are above the standard for our sector, ensuring that you’re rewarded fairly for your skills, dedication, and impact. Compensation grows rapidly as you contribute more to the team’s success, ensuring your financial growth matches your career progress.

Unmatched benefits. Work-from-home Wednesdays, premium private health insurance, meal and commute compensation, comprehensive relocation support, and even a day off to celebrate your birthday. We’re dedicated to creating an environment where you can do your best work—and enjoy the journey.