Marketing Producer/Senior UA

At Appodeal, we’re more than just a company—we’re a team united by a common mission: Help people discover and grow their talents through products that enable successful mobile app businesses!

We take pride in our cutting-edge product and our internationally dispersed team of talented professionals.

Here’s what we value, and what we hope you do too:

• Continuous Learning and Growth: We are passionate about learning, growing personally, and building rewarding careers.
• Making an Impact: We are committed to building a history-defining company that leaves a lasting impact on the mobile app industry.
• Solving Exciting Challenges: We tackle complex problems every day, supported by a team of world-class professionals and mentors.
• Enjoying the Journey: We believe in having fun while working toward our goals.

We’re looking for a Senior User Acquisition Manager (Google Ads and Meta Ads) to drive growth of our mobile gaming titles (100% IAA) through highly structured, data-driven marketing strategies.

This role is both strategic and hands-on, combining deep channel expertise with strong experimentation, creative thinking, and continuous optimization across mobile and web.

• →Own and scale UA strategy across Google Ads and Meta (Facebook) with full ownership of performance and growth
• →Lead end-to-end campaign execution across both Android and iOS, including setup, scaling, and optimization
• →Continuously optimize performance through structured testing, iteration, and insight generation; identify scalable growth levers and double down on what works
• →Work closely with creative, product, ASO, and data teams to align on strategy, testing roadmap, and performance improvements
• →Design and run meaningful experiments (creative, bidding, targeting, funnel), interpret results, and translate them into actionable insights
• →Proactively identify inefficiencies and drive automation of manual processes to improve speed, scalability, and performance
• →Contribute to overall UA strategy, share learnings, and raise the bar on execution and decision-making within the team

• 3-5+ years of UA / performance marketing experience in mobile gaming
• Deep, hands-on expertise in Google Ads and Meta (Facebook) — must-have
• Strong experience running campaigns for both Android and iOS apps
• Solid understanding of Advanced iOS Measurement (AEM) and SKAN-based setups
• Experience with Meta’s Aggregated Event Measurement (AEM) and post-IDFA ecosystem
• Proven track record of managing large budgets and scaling profitable campaigns
• Strong understanding of the mobile attribution ecosystem (MMPs, SKAN, conversion tracking, incrementality, etc.)
• Experience with data analysis and BI tools (Tableau or similar), ability to work with performance data independently
• Experience with web/app funnels is a plus (not required, but highly valued)

• Comfortable working with AI tools such as ChatGPT, Claude, Gemini, etc.
• Experience with tools like Cursor, Claude Code, or similar AI-assisted development environments is a strong plus
• Strong mindset toward automation and optimization of manual workflows (campaign setup, reporting, creative testing, etc.)
• Ability and willingness to leverage AI to increase efficiency, speed up iteration cycles, and improve decision-making

• Highly analytical, structured, and detail-oriented
• Strong ownership mindset — able to operate independently and drive results
• Curious and proactive — constantly testing, learning, and improving
• Clear communicator, able to align cross-functional teams