Arcteryx.Com4h ago

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Area Community Director - USA

United StatesRemoteFull-timeexecutive

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Quick Summary

Overview

Department: Brand Marketing Reports to: Senior Director, Brand Community - NAM Location: Remote US Your Opportunity at ARC’TERYX:As the Area Community Director for the US region,

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Defining and leading the U.S. strategy for Academy Light, establishing it as a scalable, repeatable model across priority markets

Working with the US West and US East community teams to set the community direction for the U.S., ensuring alignment to the NAM strategy while enabling regional relevance

Identifying priority and emerging markets, and developing multi-year regional experience and expansion roadmaps

Partnering with NAM Community and Experience leadership team to integrate regional experiences into the broader Academy and Brand Community ecosystem

Developing marketing briefs to support entry into new markets, including sequencing of Academy Light, partnerships, and retail integration

Partnering with Retail Area Directors and Real Estate teams to align community strategy with store expansion plans
Building a scalable playbook to successfully launch and grow community presence in new regions

Overseeing execution of Academy Light programs across both regions, ensuring excellence in experience, storytelling, and brand alignment

Guiding Area Community teams in delivering localized activations that deepen engagement and complement Academy programming
Ensuring seamless integration with store openings, positioning community as a core driver of market entry and long-term success
Leading the AOP Planning and Budget planning for the U.S. Community needs in partnership with the Regional Managers, Area Directors and US Area Community teams

Partnering with Wholesale teams to identify opportunities to extend community and Academy Light experiences into wholesale ecosystems

Ensuring a consistent and premium brand experience across DTC and wholesale touchpoints through aligned community programming

Leading, mentoring, and developing two high-performing regional teams (US West and US East)

Establishing clear goals, KPIs, and ways of working to ensure consistent execution and accountability across regions
Fostering strong cross-functional collaboration across U.S. community, retail, wholesale, and brand teams

Scaling regional partnerships with identified guiding organizations, nonprofits, and community leaders (approved by our Pro and Brand teams)
Strengthening relationships with athletes, ambassadors, and local influencers

Owning U.S. community budgets in partnership with US West and US East Area leaders related to Academy Light and regional experiences
Setting KPIs across both regions, measuring experience quality, participation, and market impact to provide insights to NAM Community and Brand leadership to influence strategy and investment decisions

Scaling Academy Light into a national platform with consistent delivery across US West and US East
Developing regional community hubs strategy
Expanding into new and non-traditional outdoor markets
Creating a national scalable model for localized community projects
Developing a ‘breakthrough’ marketing plan to reach communities in new markets

You have a Bachelor’s degree or post secondary education in a related field
You have 10+ years of experience in experiential marketing, community programming, or brand marketing

You have a strong track record of leading multi-market programs and teams

You bring experience in market expansion, go-to-market strategy, or retail/community integration
You have excellent communication and interpersonal skills with the ability to influence without direct control
You are agile in your approach to adapt to ever changing evolution of our business needs
You have strong organizational skills and efficiency in order to meet deadlines and manage multiple priorities

You have demonstrated success working cross-functionally with retail, wholesale, and brand teams

You are an experienced people leader, with the ability to manage and inspire distributed teams

You are both strategic and operational, able to move between vision-setting and execution

You are experienced in budget ownership, KPI tracking, and ROI analysis

You understand the U.S. outdoor and community landscape

You are passionate about the outdoors, education, and community building

The salary range for this role is USD$154,000 - USD$202,000.

Total Rewards

Most new team members join between the start and midpoint of the range, where you can contribute right away while continuing to grow your craft, your collaborations, and your impact at Arc’teryx. This range reflects market alignment and the scope of the role. Individual pay is determined by your skills, experience, and level of responsibility.

We’re committed to fair, equitable, and competitive pay, reviewed regularly to ensure internal alignment and market relevance. Transparency is part of how we follow through on our commitments and how we honour the value you bring to our team.

In addition to base pay, Arc’teryx supports people through benefits designed to sustain both work and life:

Health & wellbeing - Extended health, dental, and vision coverage, including mental health support, fertility benefits, and a 24/7 Employee Assistance Program (EAP).
Financial wellbeing - Immediately vested 401(k) retirement savings plan matching, eligibility for Arc'teryx Annual Incentive Plan and access to Employee Stock Purchase program (ESPP) where applicable.
Time & Flexibility - Paid time off and No Wasted Day program (dedicated paid days to get outside & explore).
Family support - Parental leave for birthing and on-birthing parents, including an option to ease the transition back to work.
Growth, community & gear - Professional development opportunities, Arc'teryx Academies (outdoor skill-building events), Employee Belonging Councils, and access to employee discounts and Pro Deals (exclusive discounted pricing on gear).

 *Eligibility for certain programs may vary by role.

Equal Opportunity

Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.

Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

Leave it Better

We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.

Join us in creating positive change in ourselves, our communities, and the world.

Live it. Get out there - the mountains make us better

Disruptive evolution. In pursuit of better. Always.

Commit. We set bold objectives and see them through.

Equal Opportunity

All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.

Leave it Better

We believe that the mountains transform us, that how we adventure matters, and that there’s always a better way.

Join us in creating positive change in ourselves, our communities, and the world.