Digital Marketing Specialist (Biological Dentistry)

• Repurpose existing educational content, books, courses, webinars, and presentations into engaging digital content
• Create short-form video content for platforms such as Instagram, TikTok, X, and YouTube Shorts
• Edit and produce longer-form educational content for YouTube and other channels
• Develop content that builds trust, authority, and engagement within the healthcare space

• Plan and execute marketing campaigns across multiple digital platforms
• Grow brand awareness and audience engagement
• Develop strategies to generate qualified patient leads
• Monitor campaign performance and identify opportunities for improvement
• Research audience trends and optimize content accordingly

• Support professional outreach initiatives
• Assist with webinar promotion and educational campaigns
• Help establish the practice as a recognized thought leader within its specialty
• Engage with relevant online communities and industry conversations

• Previous experience in digital marketing, content marketing, or social media marketing
• Strong video editing skills for both short-form and long-form content
• Understanding of platform-specific content strategies across Instagram, TikTok, YouTube, LinkedIn, and X
• Excellent written and verbal communication skills
• Strong organizational skills and ability to manage multiple projects simultaneously
• Ability to analyze marketing performance and make data-driven decisions
• Comfortable using AI tools to improve efficiency and content production

• Experience marketing within healthcare, wellness, dental, or medical industries
• Experience managing personal brands, educational brands, or thought-leadership content
• Knowledge of webinar marketing and audience-building strategies
• Familiarity with Reddit, LinkedIn, and community-based marketing
• HIPAA certification or willingness to obtain certification

• A creative marketer who understands how to turn educational content into engaging digital assets
• Someone who is proactive, adaptable, and open to feedback
• A problem-solver who takes ownership of results
• A candidate who combines strategic thinking with hands-on execution
• Someone eager to learn, grow, and contribute to a rapidly expanding healthcare brand

As the practice continues to expand, this role offers significant opportunities for professional growth, increased responsibility, and involvement in larger brand-building and patient acquisition initiatives.

• Increased brand visibility across social platforms
• Consistent production of high-quality educational content
• Growth in audience engagement and community reach
• Increased patient inquiries and appointment requests
• Successful execution of campaigns that strengthen the practice's authority and reputation

This role is ideal for a marketer who enjoys creating content, testing new ideas, and helping grow a mission-driven healthcare brand through innovative digital marketing.