Senior Performance Ad Designer/Editor

PhilippinesRemoteMarketing/SEO/Full-Timesenior

OtherDesigner

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Quick Summary

Key Responsibilities

You are a professional level user of Motion or similar creative analytics tools toanalyze creative performance.

Requirements Summary

Pacing & Retention: Execute aggressive, fast-paced editing styles designed specifically for socialmedia feeds. You know exactly when a clip lingers too long and how to use punch-ins, B-roll cutaways,

Technical Tools

OtherDesigner

About The Role
We are seeking a Senior Performance Video Editor & Ad Designer who lives and breathes direct-response
marketing.
Your mission is: conduct deep ad research, take raw assets, UGC, AI generations, and product footage, and engineer them from scratch into high-converting Meta Ads.
You are not just a task executor; you are a creative scientist, you are able to make psychologically engaging, scroll-stopping ads that drive immediate revenue.
You will work closely with our creative strategists to research, create, analyze, iterate, and launch high volumes of winning creatives based on hard data.

Core Responsibilities
1. Elite Ad Research & Creative Analysis
a.Creative Analysis: You are a professional level user of Motion or similar creative analytics tools to
analyze creative performance. You don't wait for media buyers to tell you what's working; you live in
the analytics dashboards and pull your own insights.
b. Metric Based Diagnosis: You possess a senior level understanding of ad data. You know exactly how
to diagnose a failing ad by reading Hook Rate, Hold Rate, Outbound CTR, and CPA, and you know
exactly what visual levers to pull to fix them.
c. Competitive Research: Conduct daily, relentless ad research. You know how to mine the Facebook
Ad Library, TikTok Creative Center, YouTube shorts, and other content sources to spot emerging
trends, winning angles, and pattern-interrupt styles before they peak.

2. High-Volume Direct Response Ad Creation
a.Ad Production: Create cohesive, high-converting static ads & video ads from the ground up using
raw footage, UGC, AI-generated assets, and product B-roll.
b.Mastery Of Hooks: Design scroll-stopping visual and auditory hooks for the critical first 3 seconds of
every ad to maximize thumb-stop ratios.
c.Requirements & Qualifications: Pacing & Retention: Execute aggressive, fast-paced editing styles designed specifically for social
media feeds. You know exactly when a clip lingers too long and how to use punch-ins, B-roll cutaways,
and interesting transitions to keep viewer retention high.

3. Visual & Sound Design
a.Dynamic Typography: Create bold, highly readable, native-looking text overlays and captions that
drive the narrative even when the sound is off.
b.Audio Engineering: Apply high-impact sound design (whooshes, pops, risers) and mix AI voiceovers
(ElevenLabs) with background tracks to elevate the production value and drive emotional
engagement.

4. Rapid Iteration & Data-Driven Adjustments
a.Iterations: Take baseline winning ads and rapidly produce iterations/variations (testing new hooks,
new CTAs, different voiceovers, or pacing changes) to combat ad fatigue and scale spend.
b. Surgical Fixes: Use your Motion data insights to execute immediate, surgical creative solutions to fix
drop-off points mid-funnel.

5. Asset Utilization
a. Seamlessly utilize the modular templates, 3D anatomical animations, and asset libraries built by our
Systems Architects to maintain brand consistency while creating at maximum speed.

5 to 10+ Years Experience: Proven, verifiable track record in direct-response video ad creation and ecommerce marketing (Agencies or 8-figure+ DTC health/wellness brands preferred).
Elite Data Fluency: You must be an expert in using Motion (or similar) for creative reporting. You speak the language of performance marketing flawlessly and make design decisions based on business metrics, not just aesthetics.
Direct Response DNA: You understand consumer psychology, pattern interrupts, and exactly why an ad converts.
Software Mastery: Expert-level proficiency in Adobe Premiere Pro, After Effects, and CapCut desktop. Familiarity with AI audio/video tools is a requirement.
Speed & Precision: You are a machine. You know all the keyboard shortcuts, you work incredibly fast, and you do not sacrifice visual quality for speed.
Hardware & Workspace Requirements: You must operate from a professional, multi-monitor
workstation. You cannot effectively juggle complex editing timelines, Motion analytics dashboards, and massive asset libraries on a single screen. A multi-monitor setup is a hard requirement for the speed and execution this role demands.
Portfolio Requirement: Your portfolio must showcase fast-paced, direct-response social media static &video ads, UGC & Ai integration, strong hooks, transitions, & audio/SFX. (Cinematic videos or non-DTC will not be considered).

You are a direct response design genius. The ads you create are the direct bridge between our products and our customers. Your elite understanding of ad metrics, deep research, and visual storytelling will directly impact the daily revenue of the company. If you thrive in a fast-paced environment where your creative work is measured by tangible financial results, this is your role.