Brand Marketing Manager

Remote (Scottsdale, Arizona, US)Remotemid

OtherBrand Marketing Manager

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Quick Summary

Overview

About Audien Hearing Audien Hearing is on a mission to make hearing affordable, accessible, and stigma-free for everyone. Proudly serving over 1 million customers, we lead the way in the over-the-counter (OTC) hearing aid industry by combining innovative technology with a direct-to-consumer model.

Key Responsibilities

Lead the development of integrated brand campaigns across digital, social, influencer, and offline channels. Plan and execute partnership initiatives that elevate the brand and reach new audiences (e.g., influencers, media, co-branded campaigns).

Requirements Summary

4–6+ years of experience in brand marketing, campaign management, or strategic communications in a consumer product environment; wellness/health experience a plus. Strong portfolio of successful brand campaigns or partnerships.

Technical Tools

project-management

Responsibilities

~1 min read

→Lead the development of integrated brand campaigns across digital, social, influencer, and offline channels.
→Plan and execute partnership initiatives that elevate the brand and reach new audiences (e.g., influencers, media, co-branded campaigns).
→Take responsibility for consistency of brand voice, messaging, and visual identity in collaboration with creative and design teams.
→Oversee content strategy for brand storytelling across paid, owned, and earned media.
→Collaborate with performance marketing to ensure brand consistency and lift within paid channels.
→Analyze brand metrics (awareness, sentiment, engagement) and use insights to optimize strategies.
→Partner with product and CX teams to align brand messaging with customer experience.
→Monitor industry trends, competitor activity, and cultural moments to keep the brand relevant and differentiated.

Requirements

~1 min read

4–6+ years of experience in brand marketing, campaign management, or strategic communications in a consumer product environment; wellness/health experience a plus.
Strong portfolio of successful brand campaigns or partnerships.
Excellent project management skills with experience leading cross-functional initiatives.
Strong storytelling and creative brief writing skills.
Deep understanding of the paid, owned, and earned marketing ecosystem and KPI’s related to distinct marketing tactics.
Strategic thinker with a creative mindset and data-informed approach.
Exceptional communication and collaboration skills.