GTM Operations

Alta is building the AI System of Actions for GTM — a team of coordinated AI agents (Katie for outbound, Alex for inbound, Luna for revenue intelligence) on top of a Company Brain intelligence layer. In short: we run your GTM. We’re a Series A company in a hyper-growth stage.

As we scale fast, the constraint isn’t strategy — it’s trustworthy data and automated motions. You’ll own all marketing attribution, all CRM data hygiene, all sales & marketing reporting, and the GTM-engineering automation behind our inbound and outbound motions. Put simply: you make every number in our board deck trustworthy, and every handoff automatic.

• Attribution - own all marketing attribution end-to-end: a single source of truth for source and channel performance, multi-touch where it matters, and the model the team and board rely on.
• CRM data hygiene -own data quality across HubSpot: deduplication, enrichment, field governance, lifecycle-stage definitions, and cleanup of known gaps (country/segmentation coverage, “Not a Deal” hygiene, account-vs-deal grain).
• Reporting & analytics -own all sales & marketing reports and dashboards: the funnel (MQA→meeting→opportunity→won), pipeline, cohort and conversion analysis, and the board metrics.
• GTM engineering & automation — build and maintain the automation behind inbound (routing, scoring, speed-to-lead, lifecycle plumbing) and outbound (our SDR agent, Katie) -the systems that let a small team run a large motion.
• Process & routing - define and maintain lead scoring, routing rules, and the operational SLAs between marketing and sales.

• Establish a single source of truth for the funnel and reconcile account-vs-deal grain.
• Fix the highest-impact data-hygiene gaps and ship the core board and funnel dashboards.
• Instrument the opportunity→customer stage so we can see exactly where pipeline leaks.
• Stand up clean attribution so paid and organic performance can be compared with confidence.

• 4+ years in RevOps, Marketing Ops or GTM systems at a B2B SaaS company.
• Deep HubSpot/Salesforce admin/ops expertise — properties, workflows, lifecycle stages, reporting.
• Strong analytics: you can model a funnel, build attribution, and make conversion data trustworthy.
• An automation / GTM-engineering mindset — comfortable wiring tools together (APIs, workflows, enrichment, routing).
• Bonus: SQL and data modeling, outbound tooling, and AI / agent workflows.