Director, Marketing Strategy

As Director of Marketing Strategy, you own how B2C marketing drives growth in Canada. You will own a multi-million CA$ budget and he end-to- end accountable for marketing.

This is a strategy-led role with real commercial responsibility. You decide where to invest, where to pull back and how to improve performance across the funnel.

You will work with specialists who execute campaigns, but you are responsible for setting direction and making the trade-offs. You will lead and develop a team, and work across a matrixed setup to align marketing, product, analytics and other stakeholders.

• →12+ years in marketing or growth strategy.
• →You’ve owned budgets and commercial outcomes and have a track record of driving execution, not just building plans.
• →Comfortable steering performance marketing teams or agencies, setting direction and holding them accountable for results.
• →Managed brand investments (e.g. TV, OOH, audio) with clear impact
• →Strong analytical skills; comfortable de-averaging performance and drilling down into root causes.
• →Led teams and developed talent.
• →Confident presenting to / discussing tradeoffs with senior non-marketing executives.

We understand that there is life at work and life outside of work. Here are a few benefits we all benefit from that support us to be our creative best. 

• Gym discounts 
• Employee and Family Assistance program 
• Virtual wellness events 
• Conferences & training budget 
• Regular internal training programs 
• Financial planning with 3% matching Pension  
• Competitive salary 
• Annual bonus structure 

The base salary range for this position is CAD 140K - 170K.

This range reflects the expected compensation at the time of posting. The final offer may vary and can be higher based on relevant skills, experience, location, and market conditions. Based on the role, the total rewards package may also include benefits, bonus, and other employee offerings. 

For a career where you can drive our business and shape your future, apply now.