Senior Revenue Marketing Manager

United StatesRemotesenior

MarketingRevenue Marketing Manager

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Key Responsibilities

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Responsibilities

~1 min read

Avalara is looking for a Senior Revenue Marketing Manager to lead the strategic planning of integrated campaigns and always-on programs designed to create pipeline and revenue growth targeted to prospects and customers. You will partner with Sales, Sales Development, Field Marketing, Partner Marketing, and Brand. Your goal is to deliver data-informed, full-funnel programs tailored to the segment's unique dynamics, customer behaviors, and buying journey.

This is not a “run the playbook” role. It's an opportunity to shape it. You will use data, automation, AI, and deep go-to-market experience to lead repeatable, high-velocity results. You will manage strategy through execution, collaborating with your GTM counterparts to build and pull the levers needed to meet targets across all pipeline sources.

This is a fully remote, US based position that reports directly to our Senior Director, Revenue Marketing.

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Responsibilities

~1 min read

→You will apply an understanding of customer needs, market dynamics, and sales priorities to develop a marketing plan that drives pipeline to meet revenue targets.
→Use data and intent signals to prioritize plays by audience, funnel stage, and conversion opportunity
→You will design integrated, multi-channel campaigns (ABM, outbound, inbound, nurture, and enablement) to accelerate both acquisition and expansion within Enterprise.
→You will balance speed-to-market with in-market optimization, ensuring every campaign launches with a test-and-learn model
→You will monitor campaign performance using KPIs such as MQLs, pipeline contribution, bookings and conversion rates, to surface actionable insights for decision-making and readouts to partners (ie. Pipeline Meetings, QBRs).
→You will test campaigns to maximize ROI, using data, AI tools, and automation platforms.
→You will implement personalization at scale using AI-driven content and targeting to deliver dynamic, tailored experiences across channels.

5-8 years in B2B demand generation, integrated campaign management, industry or segment marketing
Expertise in managing industry or segment strategy
Experience working with Sales, Sales Development, Partner Marketing, Field Marketing, Brand, and Product Marketing teams
Hands-on experience with marketing automation, including Marketo and AI platforms.
Experience with Salesforce, reporting tools like PowerBI and Tableau, ABM orchestration tools like 6Sense and Sendoso, and data tools like D&B and ZoomInfo
Excellent planning and project management skills

Pay Range Details

Responsibilities

~1 min read

Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.